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when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 48:30 Vanity metrics. 52:00 Actionable metrics. 48:30 Vanity metrics. 52:00 Actionable metrics. 1:05:35 Middle class job of the next generation: softwaredevelopment! how do you handle internal company morale?
It may be hard to remember that there was a time when people in the agile softwaredevelopment community thought Lean Startup was incompatible with agile practices. No BS, no vanity metrics, no launches, no PR. And those are just our keynotes! We also have an awesome lineup of case studies.
Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.
Why Startups Shouldn’t Hire PR Firms – [link]. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Big Firms Try Crowdsourcing – [link].
Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y.
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Startup Tip: Four Questions To Ask When Making Decisions Based On Metrics & Statistics – [link]. The 10 Social Media Metrics Your Company Should Monitor – [link].
The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Designing startup metrics to drive successful behavior – [link]. 25 Funny T-Shirts for Designers and Developers – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. The Importance of Customer Experience to your Startup – [link].
Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS | saastr – crowdspring.co/U3ZbaM. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Start-Ups Need a Minimum Viable Brand | Denise Lee Yohn, Harvard Business Review – crowdspring.co/1qkFicI.
Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Our Love Affair With the Tablet Is Over | Re/code - crowdspring.co/Nv1PDw. How I learned to stop giving advice - crowdspring.co/1fZqSZb. PSFK - crowdspring.co/1cUHNvA.
The Metrics Required for Raising a Series A Round | EquityZen – crowdspring.co/ZEAcxq. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. 12 CSS Effects Libraries For Developers – crowdspring.co/1rlFqZm.
Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics – crowdspring.co/HsVIMR. Commuting’s Hidden Cost | NYT - crowdspring.co/1aR15fY.
14 metrics marketers use to measure social media ROI in 2010 vs. 2013 - crowdspring.co/1fDCYZw. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Rarely say yes to feature requests | Inside Intercom – crowdspring.co/1plBz95. What’s on the MENU?
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Entrepreneurs: Beware of Vanity Metrics - [link]. Trust in Friends Declines, Trust in Experts Rises – Social Media and PR Still Win - [link]. Getting Funded: An Interview with Graphic.ly
How One SaaS Startup Reduced Churn 71% Using Red Flag Metrics – crowdspring.co/JbgG2P. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Good tips for entrepreneurs on firing people who don’t fit – crowdspring.co/1fFt0n7.
3 Key PPC Metrics Are Lying To You. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. The Single Biggest Reason Most Entrepreneurs Fail in 2014 – crowdspring.co/1jzW3Oy. Product lessons we can learn from Google+ | Inside Intercom – crowdspring.co/1o6ZpYG.
Sage advice for startups on picking a PR representative – [link]. Developing Balance in Web Design – [link]. How Metrics Can Make You A Better Designer – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link].
Measuring What Matters: How To Pick A Good Metric – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Why marketer misuse of metrics may be an addressable cultural issue – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) – [link].
The Most Important Marketing Metrics – Duct Tape Marketing – [link]. The Most Important Marketing Metrics – Duct Tape Marketing – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Hard Lessons Learned. |
The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Here are some of the links that I’ve liked and shared this past week!
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics | by Avinash Kaushik – [link]. 30 Fresh Useful Resources for Developers and Designers | TechnoGerms – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
There are no x10 developers, but there are certainly 1/10 ones – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. byRieva Lesonsky – [link].
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Optimizing Emotional Engagement In Web Design Through Metrics – [link]. Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link].
Display Ads Lift Branding Metrics – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Important for bloggers: New Jersey supreme court denies blogger protection under press shield law – [link]. 37 Creative Shoes Advertisements – [link].
9 Metrics to Help You Make Wise Decisions about Your Start-Up – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Now if only it could solve problems with the economy as quickly. An AMAZING amount of funding activity in Chicago – [link].
5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. 5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. – [link].
How Metrics Can Make You A Better Designer – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. New Set Of Creative And Funny Ads – [link]. 40 Examples Of Very Creative Ads – [link]. 20 Great Examples Of Poster Designs – [link].
The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. It’s difficult to fake corporate culture | Business Insider – [link]. 10 Myths about Startups – [link].
All marketing metrics are relative | Christopher S. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. How Amazon Trained Its Investors to Behave | Justin Fox-Harvard Business Review – [link]. The Small Business Content Marketing Paradox – [link].
Metrics for Series A – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Why Humility is Essential for Every New Startup Hire – [link]. Venture Math 101 – [link]. Balancing Text for better readability – [link].
Good to see companies focus on real advertising metrics – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Pinterest is quietly generating revenue by modifying user submitted pins – [link]. When did advertising get so small? – [link].
Advertising CTR rates are abysmal and may be even worse than the metrics show – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Negotiation Tips For Small Businesses, Entrepreneurs and Freelancers – [link]. – [link].
B t Metrics – [link]. Why You Should Want to Pay for Software, Instagram Edition | The Atlantic - [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Key Digital Marketing Trends For 2013 | crowdSPRING Blog – [link].
The only metric that matters – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. A Startup Founder’s Priorities – [link]. Startup lessons from Pinterest founder Ben Silbermann | VentureBeat – [link].
Capital requirements are NOT much lower than for traditional softwaredevelopment, in fact they are much higher (70% to 100% more) for several reasons that you can read here - Both time to market and break even are also NOT shorter than traditional software companies. Impact of the recession on SaaS Sales&Marketing pr.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Even if men have an innate advantage at softwaredevelopment, the gap would have to be massive in order to explain why startup after startup has an all-male team. Demographic diversity is an indicator.
Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile softwaredevelopment and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting.
Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Six Tips to Creating the Perfect CTA – crowdspring.co/1k4fZpu.
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. “Designing startup metrics to drive successful behavior&# – [link]. Fresh Uses Of Creative Backgrounds In Website Design – [link]. 18 Useful Wordpress Contact Form Plugins - [link].
Benchmarking Box’s S-1: How 7 Key SaaS Metrics Stack Up | by Thomas Tunguz - crowdspring.co/1dysrz8. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Good insight from @benedictevans about the TV industry - crowdspring.co/1lzf4RO.
Not a good metric for small business – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers – [link]. 25 Brilliant Examples of Olympics Print Advertisements – [link].
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