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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

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Good enough never is (or is it?)

Startup Lessons Learned

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. No vanity metrics should be looked at. No vanity metrics should be looked at.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. For example, I’m a big believer in split-testing.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. Whatever its purpose, try measuring it only at the level that you care about.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. Good luck, engineering manager. It was painful for a lot of people.

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Embrace technical debt

Startup Lessons Learned

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.