Metrics Product Development Viral 
YoungUpstarts
APRIL 21, 2013
Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).
Startup Lessons Learned
MARCH 24, 2009
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. This is a common problem that results from viral-loop optimization.
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Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. For example, I’m a big believer in split-testing.
ReadWriteStart
NOVEMBER 10, 2010
Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning.
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team? And yet, their investors are frustrated. Go on an agile diet quickly.
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