Metrics Product Name Sales 
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.
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Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.
ConversionXL
JULY 29, 2020
Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Product descriptions. Amazon’s search engine places massive weight on these two metrics.
ConversionXL
FEBRUARY 24, 2014
Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Average quantity per transaction. Show the kind of payments they accept.
ConversionXL
APRIL 23, 2019
Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. ” By removing forced registration, they increased sales by $300 million. Surprise costs down the line make people abandon carts.
ConversionXL
AUGUST 5, 2014
In one line, he couldn’t be clearer as to why you must pay attention to these metrics. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ). and a study by Reevoo shows an 18% average increase in sales.
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