Metrics Product Name Sales 
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.
ConversionXL
MARCH 24, 2021
Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. What is branded search? Don’t get discouraged here.
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ConversionXL
JULY 29, 2020
Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Product descriptions. Amazon’s search engine places massive weight on these two metrics.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.
ConversionXL
AUGUST 14, 2019
Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. To blend data, the data sources need to share a common dimension.
ConversionXL
APRIL 23, 2019
Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. ” By removing forced registration, they increased sales by $300 million. Surprise costs down the line make people abandon carts.
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