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competitive analyses, channel and customer collateral (whitepapers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group.
competitive analyses, channel and customer collateral (whitepapers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group.
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s whitepaper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.
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