Remove Metrics Remove Product Name Remove White Paper
article thumbnail

Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group.

Startup 329
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42
article thumbnail

Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.

Design 48