ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Both Sides of the Table

DECEMBER 27, 2011

They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

The Startup Magazine

MARCH 4, 2023

Perhaps it won’t be wrong to say these staggering numbers are a wake-up call for organizations to take employee retention seriously. Otherwise, they will (sooner or later) experience the resource drain, high overhead costs & low employee productivity. This leads to higher job satisfaction and work productivity.

Employee 194

Employee Management Software Review Technical Review 194

YoungUpstarts

OCTOBER 31, 2017

Customer Success specialists are the customer’s BFFs — insiders there to help them get the very most out of their product. But having a Customer Success function is a proactive way to ensure your customers are getting the highest value out of your products. All of these metrics tie to lifetime customer value (LCV).

Customer 171

Customer Retention Software Review Metrics 171

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Cancellation rate] = [product utility] + [service quality] + [acceptable price]. I’ve never seen a graph of “usefulness of the product.”) Why cancellation rate is so important.

Business Model 245

Business Model Metrics Engineer Technical Review 245

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

YoungUpstarts

JUNE 9, 2019

For many remote (and even regular) companies, company culture is something ethereal and abstract: while the most important metrics (customer engagement and satisfaction, employee turnover and retainment) are closely monitored, features like company culture are often neglected. Its product? by Denis Kryukov from Soshace.

Balance Sheet 159

Balance Sheet Web Development Software Engineering Retention 159

The Startup Magazine

APRIL 25, 2023

Developing financial projections for HR initiatives: This involves forecasting the financial impact of different scenarios, such as expanding the workforce, investing in training programs, or implementing retention strategies.

Finance 158

Finance Retention Forecast Employee 158

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. Below, are 10 case studies on how to reduce churn for your SaaS product. They refer to these differences as “ Red Flag” Metrics (or RFMs). These metrics are indicated in the chart below: image source.

Retention 106

Retention Churn Rate Metrics Software Review 106

Startup Professionals Musings

JULY 25, 2018

Once this product-first, customer-second, and employee-last culture is set, it is extremely hard to change. Establish metrics on the culture, as well as the product. Healthy cultures have high morale, as well as low turnover, high rates of retention, and attract top talent.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

JANUARY 7, 2018

The traditional advantages of small businesses over corporations are personalized service and an inventory of niche products tailored to their local market. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

The Startup Magazine

AUGUST 6, 2024

Companies find that implementing sales incentives boosts morale and improves overall productivity. Clearly articulate your goals for the incentive program, whether they involve boosting sales, enhancing customer satisfaction, or improving employee retention. This approach ensures that each employee feels uniquely valued and motivated.

Employee 158

Employee Sales Artificial Inteligence Technical Review 158

ReadWriteStart

JANUARY 25, 2021

How will you ensure that humans and machines can collaborate and maximize productivity together? Employees were getting a feel for the benefits of the arrangement, such as cutting down on commute time, improving flexibility, and even increasing productivity. And how can you tell what an optimal balance is? Culture and Unity.

Artificial Inteligence 150

Artificial Inteligence Algorithm Retention Software Review 150

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development. Market penetration.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

JULY 20, 2023

The “days sales outstanding” metric, measuring the average days to collect payments, reduced from 60-90 days to an impressive 12 days. These improvements contribute to enhanced financial outcomes and a remarkable 93% patient satisfaction score, essential for patient retention. million in funding.

ChatGPT 118

ChatGPT Artificial Inteligence Retention Technical Review 118

View from Seed

OCTOBER 24, 2019

This means being really conservative with your cash burn early on until you have clearly found product/market fit. But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Image source ).

Social Media 142

Social Media Media Developer Marketing 142

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When Mixpanel makes the most sense : If your website or app is your product, however, Mixpanel offers the granular detail that’s essential for monitoring user behavior.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Gust

DECEMBER 27, 2012

You should know EVERYTHING about your business, product, customers and competition. You should know every metric regarding customer acquisition, conversion and retention. At the other end, do your homework to really understand which investors would be the most productive for you to approach.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. CUSTOMER RETENTION RATE .

.Net 121

.Net Metrics Retention Revenue 121

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). And, 65% of downloads happen post-search.

Metadata 121

Metadata Technical Review Retention Metrics 121

Up and Running

SEPTEMBER 14, 2021

You can also do the following: Increase the level of client happiness and retention. Personalize your products and services to meet your clients’ demands and needs. Instead, focus on showcasing your unique selling points, and how your target will benefit from availing your product or service. Email marketing.

Sales 152

Sales Audience Social Media Email 152

Haystack

NOVEMBER 25, 2018

2/ The Metrics-Momentum Signal: According to Forbes , Airtable’s revenues are slated to grow 4x this year to $20M annualized, with over 80,000 different companies using some part of the platform. It’s entirely possible the trend lifts these companies in due time, as well.

Technical Review 127

Technical Review Open Source Software Review Venture Capital 127

YoungUpstarts

MAY 29, 2019

by Sam Furr, founder & Head of Product Strategy of Tappable. From funded start-ups to large corporations, transforming a mobile app from a concept into a genuine product is just as achievable as building a website. Perhaps your mobile app opportunity could provide ROI in one of these ways: Employee Retention.

Mobile 127

Mobile Retention IP Metrics 127

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Retention - do they come back & re-visit over time?

Metrics 225

Metrics Startup Retention Acquisition 225