ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development. Market penetration.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. If you can build cars with it, Im pretty sure you can use it to add agility and flexibility to any product development process.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 30, 2008

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. Have you worked with or for a great CTO?

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

crowdSPRING Blog

MARCH 13, 2014

The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

SEPTEMBER 18, 2008

You can find out what it would take for them to adopt your product, and then follow up a week later and see if they did. Same with finding out what it would take to get them to recommend your product to a friend. My background isnt metrics, but we came to it as a matter of practicality. You can even meet the friend.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. We set sales targets from day one, $300 the first month.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. He wrote it in 2000, and as far as I know has never updated it.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Depending on the expert you’re following and the product you’re mapping, the design will be different. CXL has a very in-depth article on how to do that here.

Customer 130

Customer Channel Design Retention 130

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. So dont just kill the feature - iterate.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Lessons Learned

SEPTEMBER 14, 2008

In the very early days, the trick is to find anyone at all who can understand you when you are talking about your product. In our first year at IMVU, we thought we were building a 3D avatar chat product. As product people, we thought of competition in terms of features. that we learned different.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right. Is it any wonder they’re essential?

Technical Review 78

Technical Review PPC SEM Marketing 78

Startup Lessons Learned

SEPTEMBER 18, 2008

Many of them have really cool products shipping or about to be released, and I wholeheartedly agree with my friends at the iFund that the next generation of applications is going to be amazing. The store determines which products sit on which shelves, and which yours sits next to. Ive also been playing around with the App Store.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.

PPC 114

PPC Matching Technical Review Search 114

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Occam's Razor

JULY 1, 2008

You also work at a large retailer that sells stuff cheap and when people purchase at your big box store you collect this information: A unique persistent customer id (which the customer kindly forks over), the product purchased by the customer and the store at which they purchased it. See if they then go buy the product in the stores.

Analytics 116

Analytics Conversion Campaign Redemption 116

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. This is equivalent of the andon cord in a Toyota production plant. Automated tests make defects visible.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Question 1: When youre adding features to a product used by an existing user base, do you still do split testing to determine usage patterns? Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. Absolutely, yes.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

YoungUpstarts

AUGUST 18, 2020

Marketing a Product or Service through Custom, Memorable Experiences. In the old days, marketing used to be confined to selling products and services. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Email marketing. Lead generation.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Lessons Learned

SEPTEMBER 10, 2008

You have customers, they are using your product, and you are trying to help them. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

Software Review 115

Software Review Design Agile Analytics 115

Startup Lessons Learned

SEPTEMBER 8, 2008

You can turn your entire application infrastructure investment into a pay-as-you-go variable cost, and bring new products to market at speeds an order of magnitude faster than just 10 years ago. Thoughts on scientific product development Lo, my 5 subscribers, who are you? 1 comments: flixsterwidgettest said. yeah, its awesome.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 2, 2008

A growing startup with a well-run product team will have a history of steady progress. For readers concerned about the chasm, I recommend reading Seth Godin's thoughts on "Being remarkable" and finding a unique edge/twist for your products and marketing (edgecraft). How do you plan for it?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 16, 2008

Usability testing is great for coming up with ideas about what to change in your product, but dont forget to split-test those ideas to make sure they work, too. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 22, 2008

I usually recommend a three-part board, where the left column is where the scrum-style "product backlog" is maintained in priority order, the middle represents tasks in progress, and the right column is for tasks recently finished. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” Building awareness of a new product or service you offer? As you start to get traffic and leads from your website, you’ll then be able to get an idea for certain key metrics. Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.”

PPC 81

PPC Small Business Management Advertising 81

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

The Next Web

FEBRUARY 13, 2014

So I asked eight founders (all members of YEC ) the following: What is the best SaaS product on the market for managing large amounts of customer data for your business?). RJ Metrics. Ben Kirshner , Elite SEM Inc. Their answers are below: 1. Intercom is the single most important tool we use. DeWoody , Clear Fork Royalty. .

Management 123

Management Customer Product Retention 123