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Before the commercial Internet, the primary tools of disclosure included: Prospectus and related registration statement (“S-1″) for an IPO. Public companies have dealt with financial disclosure in ways that evolved over time with markets and technologies.
Surely not using horrible metrics like Page Views, right? More delightful than lame metrics like Total Visits and Average Page Views/Visit and Total Time on Site etc., Let that sink in. Stunning, right? On Caterpillar's website there are no obvious macro-conversions, just a whole lot of micro-conversions to track as goals.
The greatest liability for D&Os during an IPO comes from the prospectus document that discloses the company’s risks and financials to the public. Traditional D&O coverage will include prospectus liability although a stand-alone prospectus liability policy can be purchased as well.
One of the reasons that RBI VC is growing in both feasibility and popularity is that more businesses are becoming metrics-driven , which means that investors have better line of site on their future revenues. Investor prospectus . Also see Why I Invested in SparkToro. One-Page Term Sheet. Class A Unit Purchase Agreement.
As much as possible, emphasize the traction you have already achieved and the metrics you are using to measure that traction. If you’re talking with an investor competent enough that you’d want her to invest in you, that investor will also be competent enough to surface the negative information you’re trying to hide.
The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. But for all this to happen, a really key point is to have a really good prospectus. A prospectus is what gets the initial interest from people. A prospectus is actually very easy to put together.
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