ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. Wrong metric. Black Friday data.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 9, 2013

It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.).

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

JANUARY 19, 2021

This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Flexible VC 102: Variations.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Overview & Importance of Qualitative Metrics. How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Choose the right metrics.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Choose the right metrics.

Retention 48

Retention Metrics Churn Rate Acquisition 48