ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Customer loyalty and retention.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Cost Acquisition Startup 150

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87

Metrics CPA Early Stage Retention 87

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

The Startup Magazine

AUGUST 6, 2024

Clearly articulate your goals for the incentive program, whether they involve boosting sales, enhancing customer satisfaction, or improving employee retention. Using these metrics, you can adjust the program as needed to ensure it continues to meet its objectives.

Employee 137

Employee Sales Artificial Inteligence Technical Review 137

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

SoCal CTO

MARCH 11, 2010

Part of those questions are around Startup Metrics. This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well.

Metrics 159

Metrics Startup Retention Software Developers 159

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 180

Metrics Revenue B2C Portfolio 180

ReadWriteStart

JULY 20, 2023

The “days sales outstanding” metric, measuring the average days to collect payments, reduced from 60-90 days to an impressive 12 days. These improvements contribute to enhanced financial outcomes and a remarkable 93% patient satisfaction score, essential for patient retention. million in funding.

ChatGPT 118

ChatGPT Artificial Inteligence Retention Technical Review 118

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

The Startup Magazine

APRIL 25, 2023

Developing financial projections for HR initiatives: This involves forecasting the financial impact of different scenarios, such as expanding the workforce, investing in training programs, or implementing retention strategies.

Finance 128

Finance Retention Forecast Employee 128

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Use this information to optimize for retention with: Transactional messaging. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

VC Adventure

MARCH 4, 2021

Net Dollar Retention (NDR) and Net Revenue Retention (NRR) are both important measurements in any business but many companies conflate the two or (more frequently) only report on one. Both are key metrics but for different reasons.

.Net 102

.Net Retention Revenue Aggregator 102

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). And, 65% of downloads happen post-search.

Metadata 121

Metadata Technical Review Retention Metrics 121

The Startup Magazine

JUNE 9, 2024

This flexibility allows learners to access content anytime, anywhere, promoting a self-directed learning environment that boosts engagement and knowledge retention. Learning Management Systems (LMS) come equipped with tracking features that allow monitoring of learner engagement, module completion rates, quiz scores, and other vital metrics.

Technical Review 108

Technical Review Software Review Retention Metrics 108

The Startup Magazine

SEPTEMBER 2, 2021

As a learner, using learning management systems can help increase your knowledge retention, help you gain new skills that may be useful for future jobs, and even help you improve your performance at your current job. Types of Metrics Provided by an LMS. What Are the Advantages of an LMS? Conclusion.

Management 141

Management Software Review Metrics Retention 141

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e.

Metrics 270

Metrics Retention Revenue Equity 270

YoungUpstarts

OCTOBER 31, 2017

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171

Customer Retention Software Review Metrics 171

Board Effect

JUNE 24, 2024

With board and organizational accountability in the spotlight, how can nonprofit boards define discrete impact metrics, consistently measure them, and clearly communicate them to stakeholders? Regular sense checks on where the organization is in relation to those metrics can then be built into your board meetings to keep on top of trends.

Software Review 52

Software Review Technical Review Retention Security 52

Startup Professionals Musings

JULY 25, 2018

Establish metrics on the culture, as well as the product. Healthy cultures have high morale, as well as low turnover, high rates of retention, and attract top talent. These metrics need the same top management attention as customer retention and sales metrics.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

The Startup Magazine

FEBRUARY 24, 2021

Effective sales coaching is pegged on the accurate sales metrics that you can easily generate with the aid of sales coaching tools. Here are 4 categories of sales coaching tools sales managers can use to track sales metrics and drive sales. · Performance-oriented metrics. Improve employee retention rate.

Metrics 140

Metrics Sales Retention Software 140

Lightspeed Venture Partners

AUGUST 12, 2013

Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. growth retention'

Retention 167

Retention Metrics Conversion Media 167

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

FEBRUARY 3, 2022

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115

Marketing Framework Metrics Channel 115

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Women Entrepreneurs Can

MARCH 13, 2024

This will help you to maximize your customer retention and boost your sales at the same time. Increased Customer Retention Customer retention is critical to a restaurant’s long-term success. Additionally, consider putting up posters in your restaurant’s interior.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. It’s critical to nurture the brand-buyer relationship to increase customer retention. Engage in effective customer research. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. CUSTOMER RETENTION RATE .

.Net 92

.Net Metrics Retention Revenue 92