Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Customer loyalty and retention.

Metrics 252

Metrics Technical Review Retention Acquisition 252

VC Cafe

OCTOBER 23, 2022

The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI? One of the board members asked a simple question: “Why is revenue our North Star KPI?”

Metrics 180

Metrics Revenue B2C Portfolio 180

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Cost Acquisition Startup 150

Austin Startup

SEPTEMBER 2, 2021

It’s that time of year when Startup CEOs are building their 2022 Revenue Plan. On the flip side, if sales productivity begins to fall or customer retention dips, they feel the impact before it hits the company’s financial statements. They understand the key metrics and how they interact. Here are some areas to dig into.

Revenue 72

Revenue Retention Forecast Sales 72

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

VC Adventure

MARCH 4, 2021

Net Dollar Retention (NDR) and Net Revenue Retention (NRR) are both important measurements in any business but many companies conflate the two or (more frequently) only report on one. Both are key metrics but for different reasons.

.Net 102

.Net Retention Revenue Aggregator 102

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. Buyer behavior is difficult to predict and quantify.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ReadWriteStart

JULY 20, 2023

The “days sales outstanding” metric, measuring the average days to collect payments, reduced from 60-90 days to an impressive 12 days. These improvements contribute to enhanced financial outcomes and a remarkable 93% patient satisfaction score, essential for patient retention. million in funding. million in funding.

ChatGPT 118

ChatGPT Artificial Inteligence Retention Technical Review 118

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Every ecommerce site has to obsess about Revenue.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Use this information to optimize for retention with: Transactional messaging. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

YoungUpstarts

OCTOBER 31, 2017

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Customer Success goes beyond Customer Service.

Customer 171

Customer Retention Software Review Metrics 171

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

Board Effect

JUNE 24, 2024

Over-reliance on one revenue stream Erin Mote from InnovateEDU has seen nonprofits fail because they are too reliant on one stream of revenue — be it a major event, a campaign or grants. Regular sense checks on where the organization is in relation to those metrics can then be built into your board meetings to keep on top of trends.

Software Review 52

Software Review Technical Review Retention Security 52

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 20, 2021

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. YouTube generated $19.77 Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e.

Metrics 270

Metrics Retention Revenue Equity 270

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. CUSTOMER RETENTION RATE .

.Net 92

.Net Metrics Retention Revenue 92

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. This will help you to maximize your customer retention and boost your sales at the same time. Increased Customer Retention Customer retention is critical to a restaurant’s long-term success.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Image source ). by posting about it on social media).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Retention 48

Retention Email eCommerce Software Review 48

View from Seed

OCTOBER 24, 2019

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Most series A’s in B2B require a minimum level of top line revenue and a minimum amount of historical data to prove retention and some sort of repeatable growth engine.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Engage in effective customer research. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Haystack

NOVEMBER 25, 2018

2/ The Metrics-Momentum Signal: According to Forbes , Airtable’s revenues are slated to grow 4x this year to $20M annualized, with over 80,000 different companies using some part of the platform. 5/ The Enduring Allure Of Platform Potential: Revenue is important. Revenue acceleration is, too.

Technical Review 127

Technical Review Open Source Software Review Venture Capital 127

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect.

B2B 97

B2B Burn Rate Generative AI Retention 97

The Startup Magazine

SEPTEMBER 25, 2024

Understanding Key Metrics in Your Report Digital marketing performance reports offer a wealth of data, but it’s important to understand which metrics align with your specific business goals. Startups, in particular, need to focus on metrics that drive customer acquisition and brand visibility.

Marketing 136

Marketing Social Media Metrics Retention 136

Women Entrepreneurs Can

JULY 30, 2024

Employee Engagement and Retention Inclusive workplaces improve employee satisfaction and reduce turnover. For instance, a BCG study found that companies with more multifaceted management teams have 19% higher revenues due to innovation. These platforms share their distinctive metrics, ensuring you reach a broad talent pool.

Technical Review 52

Technical Review Metrics Leadership Retention 52

YoungUpstarts

MAY 29, 2019

Whether it’s streamlining in-house processes, new marketing possibilities, overcoming challenges or resolving pain points, all have one main purpose – to maximise revenue. Perhaps your mobile app opportunity could provide ROI in one of these ways: Employee Retention. Your mobile app could be used to gather customer feedback.

Mobile 127

Mobile Retention IP Metrics 127

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93