Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

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Acquisition Cost Customer Sales Cycle 250

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU).

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Because you control everything.

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Metrics Campaign Email Marketing 138

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. Don’t focus on metrics like MRR too early on.

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Metrics SQL Retention Churn Rate 117

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Is your brand part of most consumers’ consideration set? Brand loyalty.

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Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

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Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

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Retention Developer Customer Programming 112

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

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Metrics Acquisition eCommerce Analytics 143

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

The Startup Magazine

SEPTEMBER 2, 2021

These courses can vary significantly, ranging from compliance training, certification management, and even sales enablement. As a learner, using learning management systems can help increase your knowledge retention, help you gain new skills that may be useful for future jobs, and even help you improve your performance at your current job.

Management 172

Management Software Review Metrics Retention 172

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

YoungUpstarts

OCTOBER 31, 2017

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

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Customer Retention Software Review Metrics 171

The Startup Magazine

MARCH 9, 2025

Providing SEO services through a trusted white label partner builds client trust and retention. Outsourcing SEO can also channel opportunity costs into other areas of business, such as sales and customer service. This not only enhances your brand value but also positions you as a full-service provider in the digital space.

SEO 83

SEO Search Engineer Retention 83

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

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Metrics CPA Early Stage Retention 87

Startup Professionals Musings

JULY 25, 2018

It’s easy to see how cultures go astray, for example, when you pay only for sales volume, but expect a high focus on customer satisfaction. Establish metrics on the culture, as well as the product. Healthy cultures have high morale, as well as low turnover, high rates of retention, and attract top talent. Place shapes culture.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

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Sales Audience Social Media Email 152

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. How to create a growth hacking strategy using the pirate metrics model. Use this information to optimize for retention with: Transactional messaging.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

YoungUpstarts

JANUARY 7, 2018

This means finance, operations, sales, and marketing departments as well as leadership can all access the same data. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty. This also creates a place for hosting all of your data.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

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Metrics Conversion Internet Acquisition 93

ReadWriteStart

JULY 20, 2023

The “days sales outstanding” metric, measuring the average days to collect payments, reduced from 60-90 days to an impressive 12 days. These improvements contribute to enhanced financial outcomes and a remarkable 93% patient satisfaction score, essential for patient retention. million in funding.

ChatGPT 118

ChatGPT Artificial Inteligence Retention Technical Review 118

ConversionXL

FEBRUARY 3, 2022

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Market penetration. Revisiting pricing strategy. Customer experience improvements.

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Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

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Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 10, 2018

They can be everywhere—between departments, such as the marketing and sales department, or within departments. Growth killer #2: Different goals and metrics. The sales team may focus on closing sales. Once you’ve identified the metric, never lose sign of it. Growth killer #1: Silos.

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Metrics Campaign Channel Advertising 132

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. SALES GROWTH. SALES KPIs.

.Net 111

.Net Metrics Retention Revenue 111

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. This post gives you a data-backed approach to win more repeat sales. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The most telling cohort, perhaps, is which promotion locked in the sale. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Retargeting and remarketing. Partner program.

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Acquisition Cost Affiliate Customer 127

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e.

Metrics 270

Metrics Retention Revenue Equity 270

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

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Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

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Metrics Retention Acquisition Salary 266

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Acquisition eCommerce Customer Churn Rate 129

Both Sides of the Table

MAY 2, 2015

It freed up Ophir to grow out our sales organization, to work more closely with agencies, to innovate on product and to raise capital. The last thing you want the CEO (or heads of sales, marketing, product) doing is sinking 3 days every month into preparing board packs. The full financial details and metrics were in the deck.

Operations 150

Operations Metrics Early Stage Non-Compete 150

The Startup Magazine

FEBRUARY 24, 2021

Sales coaching is a strategic approach to improving the performance of sales reps and sales success of the organization in general. It is a critical role that sales managers execute but it must be backed by relevant data and sales coaching tools. There is so much that goes on before a sales rep can close a deal.

Metrics 180

Metrics Sales Retention Software 180