Startup Professionals Musings

MARCH 6, 2021

Money flowing in has to exceed all costs, including inventory, credit, and your salary, before there is a real profit. Many startups see initial revenue from customers, and love the fast growth, but fail to anticipate the cost of early vendor payments, monthly overhead costs, and later taxes.

Technical Review 379

Technical Review Finance Startup Salary 379

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

ReadWriteStart

JUNE 14, 2012

Learning the intricacies of how an industry works, building relevant relationships and understanding the right metrics can happen only over time. You’ll save a lot of tension and disruption down the road if you’re upfront and manage your team's expectations regarding your expected timeline for funding, higher salaries, bonuses, etc.

Technical Review 159

Technical Review CTO Hire Software Review Startup 159

YoungUpstarts

JUNE 16, 2020

This method branches off into two schools of thought: Past Earning Capitalization – this suggests that the expected revenue in the future can be predicted by a record of the company’s past earnings, once undue revenue or expenses are accounted for and multiplies the projected earnings by a capitalization factor.

Valuation 162

Valuation CPA Software Review .Net 162

Both Sides of the Table

NOVEMBER 14, 2017

Whereas New York City has very high real estate costs and very high salaries, launching in Chicago and D.C. Throughout the first year we made many fixes and saw our revenue base in these markets accelerate so we felt we were ready to attack Los Angeles, amongst the most important storage markets in the country. were more distributed.

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

NOVEMBER 28, 2013

Money flowing in has to exceed all costs, including inventory, credit, and your salary, before there is a real profit. Many startups see initial revenue from customers, and love the fast growth, but fail to anticipate the cost of early vendor payments, monthly overhead costs, and later taxes.

Technical Review 251

Technical Review Entrepreneur Salary Finance 251

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Peter, anybody have any questions as I go along?

Metrics 84

Metrics Startup Churn Rate Forecast 84

Steve Blank

OCTOBER 24, 2017

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. Typically, this caliber of bankers wouldn’t talk to you unless your company had five profitable quarters of increasing revenue.

Founder 281

Founder Technical Review CTO Hire IPO 281

Duct Tape Marketing

OCTOBER 28, 2024

Here’s why it’s worth thinking about: Fractional CMO Agency Monthly Fees : $5,000 - $15,000+ Pros : Top-Tier Expertise : You get a senior-level marketer without paying a full-time salary. Clear Metrics : You’ll get measurable results, so you’ll know exactly what’s working (and what’s not).

Small Business 80

Small Business Hiring Marketing Jordan 80

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. of Customers Acquired.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. They’ll complain that Server Density costs infinity percent more than OSS, because they value their own time at zero, not having to e.g. pay salaries or account for a budget or anything. It only tends to weakly proxy revenue. Greatest Hits. Standing Invitation.

Revenue 62

Revenue Distribution Software Non-Compete 62

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. When “growth rate” becomes the only important metric for company “fitness,” other metrics are left unsolved. “Profitability” is perhaps the most-talked-about example of a metric left unsolved.

Technical Review 120

Technical Review Viral Metrics Salary 120

Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 143

Analytics DC Web Revenue 143

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 266

Metrics Retention Acquisition Salary 266

Hearpreneur

JANUARY 19, 2022

Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study.

Entrepreneur 127

Entrepreneur Metrics Technical Review North America 127

David Teten

JANUARY 19, 2021

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. “Too Of the Inc. 5000 companies, only 6.5% raised from angels.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

The Startup Magazine

MARCH 7, 2019

Regardless of the intent of your membership website, these tips can save time and bring in more dues revenue. According to one study, segmented and targeted emails generate 58% of all revenue. Some key metrics (when applicable) to run in your member management software on a monthly and/or annual basis include: Overall revenue.

Software Review 104

Software Review Technical Review Email Software 104

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 132

Analytics Marketing Campaign Metrics 132

Up and Running

MAY 1, 2014

Milestones and Metrics. Milestones and Metrics. While the Milestones and Metrics chapter of your business plan may not be long, it’s critical that you take the time to look forward and schedule the next critical steps for your business. Read more ». Marketing and Sales Plan. How are you going to reach your target market?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. How do you clawback revenue from the sales guy?

Software Review 91

Software Review Clawback Sales Salary 91

Duct Tape Marketing

NOVEMBER 21, 2022

But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs).

Fractional CTO 90

Fractional CTO Small Business Metrics Hiring 90

ConversionXL

OCTOBER 16, 2022

Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Occam's Razor

JANUARY 2, 2013

On top of the graph click on Select A Metric and choose Goal Conversion Rate. It has unique built in drill-downs, customized metrics that give you the ability to deeply analyze mobile data by devices, search behavior and content content consumption (click on each tab). Change the metric on top of the page to Goal Values and bam!

Analytics 160

Analytics Search Campaign eCommerce 160

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. So in other words, the bottom line is you’re not prepared right now in terms of the market, the product, the metrics anyway for VC, and it doesn’t sound like you’d be happy with VC. How do you split revenue?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

NOVEMBER 14, 2013

It’s like saying “I don’t want to learn how to code, can I just get a top developer salary without it?” Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Also, vanity metrics are not insightful. ” You have to do the heavy lifting to get heavyweight results.

PPC 123

PPC Analytics Conversion SEO 123

Steve Blank

MARCH 17, 2020

And how much are variable expenses (salaries, consultants, commission, travel, AWS/Azure charges, supplies, etc.?). Next, take a look at your actual revenue each month – not forecast, but real revenue coming in each month. Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

View from Seed

NOVEMBER 18, 2014

Higher founder salaries, which some investors view as a sign of being less hungry or aggressive, did not affect how quickly a startup raised its Series A. Generate Real Revenue. Another approach to raise Series A is to drive meaningful revenue. Are you building a revenue-based success story to tell investors for Series A?

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Algorithm 95

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.”

Software Review 48

Software Review Metrics Revenue Acquisition 48

David Teten

NOVEMBER 26, 2019

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.

Agile 60

Agile Management Forecast Silicon Valley 60

Steve Blank

NOVEMBER 21, 2015

Ownership and management were one and the same – the owners managed, and there were no salaried middle managers or administrators. Corporations focused on financial metrics like Return On Net Assets and Internal Rate of Return to reap the benefits of the last technology cycle. In the 1850’s and 60’s, the railroads changed all that.

Silicon Valley 120

Silicon Valley Venture Capital United States Technical Review 120

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 330

Oakland Incubator Lean Metrics 330