Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

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Customer Technical Review Metrics Employee 369

Startup Professionals Musings

FEBRUARY 6, 2021

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

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Metrics Technical Review Leadership Framework 387

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. You need to be part of a larger ecosystem.

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Software Review Algorithm Global IPO 355

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

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Metrics Analytics Marketing Acquisition 105

Both Sides of the Table

JUNE 4, 2013

Put simply – you need enough users in a segment who care about what you’re doing to dictate investing further in the product or in sales & marketing resources. One of the things I have observed over the years is that a hard charging sales oriented founder/CEO can often hide the defects in a product. The money quote.

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Technical Review Startup Business Model Non-Compete 401

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin.

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Technical Review Merger Software Review Acquisition 329

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

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Acquisition Cost Customer Sales Cycle 250

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. After a few months of talking to customers and working with sales, we defined the marketing Mission (our job) as: Help Sales deliver $25 million in sales with a 45% gross margin.

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YoungUpstarts

NOVEMBER 2, 2020

The non-marketing parts of the business (sales, finance, and the CEO) don’t care about more marketing “stuff”; they want more leads, more sales, and more profits. They run the campaign once and then declare it was successful based on vanity metrics. In your experience, how do sales teams react to Agile?

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Agile Marketing Campaign Sales 264

Startup Professionals Musings

MARCH 6, 2021

A required metric is average days to payment compared to expectations. In business, when you lose money on every sale, it’s hard to make it up in volume and still be profitable. Considering the job done once a client has been invoiced. A startup must ensure that the payments are collected per agreed terms. Marty Zwilling.

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Technical Review Finance Startup Salary 379

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Metrics Analytics Forecast Software Review 92

Startup Professionals Musings

AUGUST 13, 2022

billion dollar sale to Oracle from Bozeman, Montana. But it is an important metric for firms in pursuit of explosive growth. Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5

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Las Vegas Silicon Valley Arizona Montana 309

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation.

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Balance Sheet Vertical Acquisition Revenue 242

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

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Advisory Board Technical Review Metrics Business Model 199

Both Sides of the Table

FEBRUARY 27, 2019

Often board members themselves don’t do the work to say “what metrics would we like to see.” Any great board member should tell you, “please don’t create any performance metrics or materials that analyze the business that you’re not already creating for your own management’s use.” Sometimes they don’t even know.

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Stock Options Metrics Stock Valuation 226

Both Sides of the Table

JULY 17, 2018

" Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. But if you want to add some in the comments section on Medium and I’ll make sure to read them. Some even grow "bad" revenue just to show growth. Things happen, people tire, sometimes tragedies.

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Founder Dilution Software Review Later Stage 242

Startup Professionals Musings

JUNE 1, 2022

It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Put metrics in place to track decision results. Dig for the root problem rather than fixing symptoms. Quick decisions and biases can be very costly. Analyze market events in the context of emerging trends.

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Technical Review Social Media Metrics Hosting 302

Startup Professionals Musings

NOVEMBER 9, 2019

billion dollar sale to Oracle from Bozeman, Montana. But it is an important metric for firms in pursuit of explosive growth. Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5

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Las Vegas Silicon Valley Arizona Montana 243

Steve Blank

OCTOBER 24, 2017

This required a repeatable and scalable sales process, which required a professional sales staff and a product stable enough that customers wouldn’t return it. While 20th century metrics were revenue and profit, today it’s common for companies to get acquired for their user base. People had to actually pay you for your product.

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Founder Technical Review CTO Hire IPO 281

YoungUpstarts

AUGUST 3, 2020

Whether you are an online retailer with products that may sell out or alter over time, or your site is consistently being updated with fresh content that makes older blog posts and articles somewhat redundant, you don’t want search engines to display deleted content or out-dated products in key SERPs as this will negatively impact key metrics.

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Architecture SEO Web Development Engineer 251

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim.

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Customer Social Media Metrics Technical Review 211

The Startup Magazine

SEPTEMBER 2, 2021

These courses can vary significantly, ranging from compliance training, certification management, and even sales enablement. Types of Metrics Provided by an LMS. Other metrics provided include reports on peer review activity, fastest answers given, sharing activity, content views, and so on. Image by Gerd Altmann from Pixabay.

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Management Software Review Metrics Retention 173

Steve Blank

SEPTEMBER 17, 2024

With some practice you can translate the topline, account, or Program Element (PE) Line changes into a sales Go-To-Market strategy, or at least a hypothesis of who to call on. And which have converted to portfolio management, which have tried OTA contracts, as well as highlighting those who are doing something novel with metrics or outcomes.

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Programming Customer Portfolio Government 249

The Startup Magazine

JULY 24, 2024

Another major factor is the seasonality of sales. Regularly reviewing performance metrics can help identify areas for improvement. By using FBA, your products become eligible for Amazon Prime, which can significantly improve sales. For instance, a lightweight item incurs lower fees compared to a heavier one.

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Cost Technical Review Software Review Stock 167

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

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Sales Audience Social Media Email 152

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

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Campaign CTO Marketing Social Media 149

Duct Tape Marketing

JULY 11, 2024

But it's metrics and metrics. So a metric represents a widget. And this allows us to give that connection and the alignment to the team and that word widget and that word metric in regards to a three year highly achievable goal connects your team to where you're going. And that's the difference.

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Framework Leadership Widget Metrics 91

Both Sides of the Table

NOVEMBER 14, 2017

It wasn’t just front-end processes like sales tools, marketing funnels, dynamic pricing, driver routes and so forth but we also had to build comprehensive systems to manage numerous warehouses across four different cities. Summary Startups are fun and exhilarating and filled with challenging problems to solve.

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Operations New York City Technical Review Startup 286

The Startup Magazine

MARCH 8, 2024

Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations. Effective marketing and sales initiatives are essential to succeed.

Finance 147

Finance Technical Review Metrics .Net 147

The Startup Magazine

JUNE 20, 2024

While both methods aim to drive customer engagement and boost sales, they differ significantly in terms of strategy, effectiveness, and overall reach. Measuring Success: Quantifiable Metrics When it comes to tracking the success of an advertising campaign, geofencing has a clear advantage over traditional methods.

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Advertising Technical Review Audience Mobile 147

The Startup Magazine

JULY 7, 2023

sales commission, raw materials, and packaging) and fixed costs (property rental, company car instalments, etc.). But it is important to be diligent in keeping track of everything from sales to petty cash and stationery purchases. For starters, what are the key metrics that are measured by successful companies in this sector?

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Connecticut Entrepreneur Software Review Cost 183

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. Segmenting CAC to prioritize channels.

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Acquisition Churn Rate Cost Customer 135

YoungUpstarts

SEPTEMBER 30, 2020

If you’re an e-commerce site, you’re probably always looking for new ways to generate more sales. Although for e-commerce shops the primary goal might be to increase sales, there are other valuable things influencer marketing campaigns can bring to your company. Make sure you choose an influencer who has good metrics on that platform.

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Campaign Software Review Social Media Social Network 147

The Startup Magazine

OCTOBER 19, 2020

For example, based on a customer’s last sales data and website bounce rate, you can predict their next purchase and average time spent on your website. Such metrics can also help identify the right products to be marketed in front of the customer, resonating marketing strategy, suitable medium to interact with the customer, etc.

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Technical Review Forecast Analytics Social Media 158

Up and Running

DECEMBER 6, 2021

Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results. Furthermore, metrics help you continually refine and improve your marketing over time. Lack of technology. Lack of knowledge.

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Small Business Marketing Software Review Technical Review 153

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

The Startup Magazine

FEBRUARY 24, 2021

Sales coaching is a strategic approach to improving the performance of sales reps and sales success of the organization in general. It is a critical role that sales managers execute but it must be backed by relevant data and sales coaching tools. There is so much that goes on before a sales rep can close a deal.

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Metrics Sales Retention Software 181