Startup Professionals Musings

JUNE 2, 2021

The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. Algorithms and data are required to compete. You need to be part of a larger ecosystem.

Software Review 355

Software Review Algorithm Global IPO 355

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

TechEmpower

JULY 24, 2023

What are your key Startup Metrics ? Search Does the application include search? Analytics/Metrics What key startup metrics will you need to track? What metrics will you need for future funding rounds or operations? Are there other founders, business leaders, partners, or administrators?

Developer 520

Developer Technical Review Fractional CTO CTO Hire 520

Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. This era was dominated by a ZIRP (zero interest rate policy) of the federal reserve and easy money in search of high yields and encouraging growth at all costs.

Valuation 466

Valuation San Francisco Ratchet Liquidation Preference 466

Both Sides of the Table

JUNE 4, 2013

But the search for product / market fit has been around in various form for a long time. Shallow and superficial and racing from segment to segment in search of some take up has never been a strong strategic plan for me. In Steve’s case it is “going in search of a business model.” Spend it wisely.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Steve Blank

JANUARY 17, 2023

Venture Studios are an “idea factory” with their own employees searching for product/market fit and a repeatable and scalable business model. Instead, they search and pivot until product-market fit is found. They do the most to de-risk the early stages of a startup. How Venture Studios Work.

Technical Cofounder 368

Technical Cofounder Intellectual Property Technical Review Incubator 368

YoungUpstarts

AUGUST 3, 2020

Importantly, your site structure also has search engine optimisation (SEO) benefits. If this is the case, search engines won’t always be able to accurately determine which piece of content is most important and you could be left competing against yourself as well as your competitor brands. The Right Site Structure for your Website.

Architecture 251

Architecture SEO Web Development Engineer 251

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. This means articulating and living the customer service mindset for the team, in front of customers and in the board room. Make your service deliver process “happy.”

Technical Review 385

Technical Review Salary Metrics Matching 385

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Yet while we had plenty of language and tools for execution, we had none for search. The result?

Lean 335

Lean Burn Rate Startup IPO 335

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

The same lesson applies to our daily life of data and metrics. Google Trends on how search-traffic for your keywords is changing). If a metric is important enough to watch it every day, and to act if its behavior deviates from expectation, then it’s important enough to be double-checked. They all tell a different story.

Analytics 248

Analytics Software Review Metrics Technical Review 248

Steve Blank

MARCH 31, 2014

Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. As Harvard professor Clayton Christensen noted, these efficiency metrics provided wise guidance for times when capital was scarce and raising money was hard. Act Like a Startup. And if you do you are in luck.

Private Equity 330

Private Equity Metrics China Intellectual Property 330

The Startup Magazine

MARCH 19, 2025

It combines website development, search engine optimization, social media marketing, and online reputation management into one cohesive solution. ” The impact shows in concrete business growth metrics. The difference has been noticeable for clients who previously struggled with fragmented marketing efforts.

Rhode Island 84

Rhode Island Ohio Web Development Social Media 84

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

YoungUpstarts

AUGUST 30, 2017

Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. Consider Outsourcing Your Content.

Curation 164

Curation Analytics Social Media Metrics 164

The Startup Magazine

MARCH 9, 2025

They enable companies to offer comprehensive search engine optimization solutions without investing in building their own teams from the ground up. White label SEO also provides anonymity, allowing clients to retain full credit for improvements in their search rankings and online visibility.

SEO 84

SEO Search Engineer Algorithm 84

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch. So it's has a much, it, it works better.

Metrics 95

Metrics Marketing Software Review Cofounder 95

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Revenue 263

Revenue Startup Technical Review Business Model 263

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

Small Business 153

Small Business Marketing Software Review Technical Review 153

YoungUpstarts

OCTOBER 25, 2020

One doesn’t have to necessarily dive into extremely advanced data but sometimes the display and functionality of the available data are more important than the complexity of the metrics.

Email 232

Email Sales Marketing Campaign 232

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

ConversionXL

JULY 22, 2021

The technical elements of your website’s SEO are crucial to search performance. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

Technical Review 162

Technical Review SEO Software Review XML 162

Startup Professionals Musings

AUGUST 4, 2017

This active discovery mindset searching for new questions drives real innovators away from more of the same. One metric now commonly used is called the Net Promoter® Score (NPS). You create a loyal customer that wants to buy from you, and will recommend you to others. Show your passion and creativity in every solution.

Customer 213

Customer Product Technical Review Marketing 213

Startup Professionals Musings

SEPTEMBER 22, 2023

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. This means articulating and living the customer service mindset for the team, in front of customers and in the board room. Make your service deliver process “happy.”

Technical Review 249

Technical Review Salary Metrics Matching 249

The Startup Magazine

MAY 19, 2021

Based on these metrics, the website is graded as: Good. It’s important to note that whilst these new measures of the user experience will become a more important part of Google’s ranking decision, other user experience metrics that have been around for a couple of years now are still just as important. Needs improvement.

SEO 174

SEO Technical Review Metrics Mobile 174

Steve Blank

SEPTEMBER 17, 2024

Then search for those programs in the linked PEO Directory. And which have converted to portfolio management, which have tried OTA contracts, as well as highlighting those who are doing something novel with metrics or outcomes. The best place to start is by looking through an overview of the entire defense budget here.

Programming 249

Programming Customer Portfolio Government 249

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers.

Technical Review 148

Technical Review PPC SEM Marketing 148

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. of Customers Acquired. Conclusion.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics eCommerce 156