Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 47

Search SEO Technical Review ChatGPT 47

The Startup Magazine

MAY 19, 2021

But what exactly is the Google Page Experience update, and how will it change SEO in 2021? We spoke to Grapefruit Digital SEO , a UK-based digital marketing agency, to find out more. Based on these metrics, the website is graded as: Good. Google’s Page Experience Update and its Impact on SEO in 2021. Needs improvement.

SEO 174

SEO Technical Review Metrics Mobile 174

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided.

Search 156

Search SEO Analytics Engineer 156

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. The best tools for SEO and competitive research: 4. MOZ [$99/month and up].

Metrics 89

Metrics Web Analytics Advertising 89

Up and Running

FEBRUARY 25, 2021

Where you may have previously been able to engage with a digital marketing agency to help with your SEO activity , you may find that you now need to take on some of that workload internally. . Yes, enlisting the support of an SEO specialist is still a great idea if you want to continue driving highly valuable organic traffic.

SEO 85

SEO Technical Review Metrics Analytics 85

ConversionXL

JULY 3, 2020

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113

SEO PPC Algorithm Software Review 113

YoungUpstarts

MARCH 18, 2018

Search Engine Optimisation (SEO) can be challenging for many businesses, however it can be even more puzzling for startups. Many startups hurry to launch their sites and create web content without considering an SEO strategy. Getting Started On Your SEO Strategy. Search engines will then only index that one page.

SEO 100

SEO Startup Metrics Engineer 100

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

Small Business 153

Small Business Marketing Software Review Technical Review 153

The Startup Magazine

MARCH 19, 2025

It combines website development, search engine optimization, social media marketing, and online reputation management into one cohesive solution. ” The impact shows in concrete business growth metrics. The Hibu Team [has] taken our company’s web presence, SEO, and lead quality to the next level and beyond.

Rhode Island 83

Rhode Island Ohio Web Development Social Media 83

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Magazine

SEPTEMBER 2, 2020

When we hear the term ‘local SEO,’ we usually think about people searching on browsers for businesses that are near to their homes. However, the face of local SEO has changed quite significantly in recent years. Hubspot notes that already 46% of all searches on Google are for local businesses.

SEO 98

SEO Search Metrics Audience 98

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Revenue 263

Revenue Startup Technical Review Business Model 263

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 137

Search Analytics PPC Green 137

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Customer 242

Customer Technical Review Business Model Revenue 242

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Mucker Lab

JULY 11, 2023

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technical SEO for startups. The whole purpose of SEO is to then optimize your digital assets and direct “search traffic” into “site traffic.”

SEO 78

SEO Technical Review HTML Software Review 78

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100

B2B eCommerce Search Non-Compete 100

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 89

SEO ChatGPT Technical Review Search 89

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

JANUARY 6, 2021

Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Searches have become intensely customized for intent. These answer boxes used the Knowledge Graph to show a box that answered a search query.

SEO 147

SEO Search Video Metrics 147

Up and Running

DECEMBER 17, 2020

Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials. Leverage SEO to support inbound marketing. That’s where search engine optimization (SEO) comes in.

Marketing 142

Marketing Technical Review SEO Hosting 142

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers.

Technical Review 148

Technical Review PPC SEM Marketing 148

The Startup Magazine

MAY 3, 2024

This elevates your authority in the field and improves search engine rankings, making your practice more visible online. Implementing SEO Strategies Search Engine Optimization (SEO) ensures your practice appears in top search results when potential patients seek medical assistance.

Marketing 147

Marketing Social Media Analytics Audience 147

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. We were trying to make things for our customers or provide AdWords support, SEO support.

Metrics 95

Metrics Marketing Software Review Cofounder 95

YoungUpstarts

JUNE 9, 2013

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. Policies governing employee behaviour, account management, content, security, and legal issues should also be implemented.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Up and Running

JULY 6, 2021

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.

Software Review 104

Software Review Small Business Algorithm SEO 104

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. In other words: Evolution.

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Search is always big for everyone. While you look at three reports, you quickly end up with a robust understanding of *all* the things the company is doing and a detailed understanding of paid and organic search performance.

Analytics 160

Analytics Search Campaign eCommerce 160

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. Google AdWords : For a lot of small business owners, paid search is the way they generate leads and customers.

Search 78

Search Analytics HTML Technical Review 78

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

AUGUST 26, 2020

Improve SEO and user experience. Understanding how your website performs on search engines is crucial to brand success. Knowing your search rank on the most popular search engine, claiming 93% of all organic search visits in the US, is extremely important. According to a recent study, web browsing is up 70%.

Marketing 171

Marketing Audience eCommerce Social Media 171