The Startup Magazine

APRIL 4, 2025

This unique dynamic allows even newcomers to achieve viral success. Meanwhile, YouTube Shorts leverages the formidable search capabilities of its parent platform, enabling users to reach a broader audience. The platform’s algorithm operates ingeniously, prioritizing content based on engagement levels rather than follower count.

Video 103

Video Marketing Audience Social Media 103

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Define relevant metrics and measure. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Search engines are complicated little beings. Goes viral. Invisible Virality. Tynt's promise is simple. Why is this cool?

Analytics 97

Analytics Viral Web Mobile 97

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Appeal to broad, tangential audiences for high-quality media coverage.

Viral 71

Viral Campaign Social Media Audience 71

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 78

Metrics Social Media Viral Technical Review 78

Startup Lessons Learned

NOVEMBER 7, 2008

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Another way to promote the website is doing organize search. For example, make sure your website is in the first page of Google search for the given keyword. Eric -- This is a pretty interesting idea. November 8, 2008 8:44 AM OneDish said.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 Catch your customers with all the means you can utilize: social media, paid search, targeted ads, marketplace, and other dark magic practices.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. YouTube has several ad options such as Standard Pre-Roll, TrueView, Search Display, etc. They like simple things.

Analytics 151

Analytics Marketing Audience Channel 151

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

SoCal CTO

NOVEMBER 10, 2009

In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. You mention social / viral aspects at both Google Photos and United Online. And how can an early stage company think about social media relative to important startup metrics (see [link] )?

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). The good news is that we were able to turn our challenges into strengths and grow our search traffic by leaps and bounds in a relatively short amount of time. For a more granular look, you can also break it down depending on the search query that brought them there.

SEO 104

SEO Software Review Search Acquisition 104

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

DECEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. SEO Paid Search Search Marketing. Ad Industry Metrics. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Paid Search Strategies. Paid Search. Search Marketing. Paid Search. Search Marketing.

Social Media 86

Social Media Media B2C New York 86

mashable.com

MAY 24, 2011

May 23, 2011 17:45:54 Reply 0 Flag this comment HD1080i Follow +1 DITTO ON THAT … counting app downloads vs use-case metrics shows that the native app gets lost in its own sea of icons. Discovery by social and webapp html5 is more agile and less icon-find-item-search. ); // Welcome to Mashable! Is the app a better UX?

Mobile 90

Mobile Web Social Media Software Review 90

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. When customers use the Google search engine to look for items like clothing and shoes, popular products come up as the top results. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Users can find your content by searching through trending sounds. Simmons achieved virality for three reasons: The task was fun and simple. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Social Media 329

Social Media Metrics Viral Channel 329

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 166

Social Media Metrics Conversion Media 166