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Is It Fair To Tell Founders “Just Execute And You’ll Be Fine” When We Know It’s Not A Level Playing Field?

Hunter Walker

So I recently re-shared a 2019 blog post where I’d basically advised founders who’ve raised seed capital to worry less about “how will I raise the next round” and more about “how will I execute my plan?” Has any pre-Series A company succeeded on every metric month after month? Is that a fair starting point? Not a chance.

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NextView’s Greatest Hits

View from Seed

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Lee Hower).

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Building a new startup hub

Startup Lessons Learned

Provide early seed capital, and be the ones to make those introductions. Inspiring ideas: real-time biz metrics; safe continuous deployment; A/B split testing. Accept that many successful companies are going to want to be backed by big-name firms in other cities. Instead, focus on getting them ready for that stage.

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Startup Data: 4 Strategies Changing the Speed & Size of Your Series A

View from Seed

Once a startup has raised seed capital, plenty of theories and advice exist on how to successfully raise a Series A. Similar to a revenue-focused strategy, this approach goes further than vanity metrics in demonstrating ultra-high engagement and penetrations into a small number of users/buyers. Generate Real Revenue.

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Four Winning Strategies from Series Seed to Series A

Genuine VC

The five conditions for a Series A financing which he enumerated are: a core team ready to scale, demonstrable market size, repeatable cost effective customer acquisition, metric momentum, and plausible monetization. But unfortunately these are neither necessary nor sufficient for raising that round, and are instead merely guideposts.

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Repeat Founders and the Risk of a False Positive

View from Seed

A number of blog posts recently have mentioned this, but we seem to be experiencing a rise in repeat founders starting new businesses and raising seed capital. They are most likely to encourage you to keep going, and that metrics will only improve if you keep plugging away.

Founder 256
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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

So these startups should look to raise seed capital either before launch or once they can show early revenue for proof points. Seed rounds aren’t about momentum in the way Series A and B rounds are. B2B companies can often be post-product and pre-revenue for an extended period.