Remove Metrics Remove SEM Remove Software
article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Of course, many startups are capital efficient and generally frugal. No more, no less.

Lean 168
article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Can this methodology be used for startups that are not exclusively about software?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102
article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

It became harder and harder to separate how the software is built from how the software is structured. If not, whos going to insist we switch to free and open source software? But along the way, something strange happened. How can it work if some folks are pre-building and others use five whys to drive decisions?

CTO 168
article thumbnail

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. After all, the worst kind of waste in software development is code to support a use case that never materializes. Startup Lessons Learned - the Conference (April 23.

article thumbnail

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Please leave feedback!) They just dont happen.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. For example, a software company that opens a restaurant would be employing unrelated diversification. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

Marketing 115