Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 13, 2022

Define your target metrics. This can result in calling a result early due to “spotting a trend” (impossible). We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Server-side tools render code on the server level. Regression to the mean.

Analytics 127

Analytics Technical Review Software Review Framework 127

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150

Startup Seed Money DC Software Review 150

Occam's Razor

JANUARY 7, 2007

In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. Another cool benefit is that the async code collects more data, more accurately.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. While some weren’t able to share the entire process due to privacy issues, they did share a specific section in the process… 1.

Customer 130

Customer Channel Design Retention 130

Occam's Razor

JULY 1, 2008

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Obviously it would also work for all other kinds of online marketing you are doing and allow a very deep level of accountability. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

SEPTEMBER 5, 2019

This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE).

Software Review 102

Software Review Design Agile Analytics 102

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” This is due to your ability to test results and target keywords between multiple channels, shift low-performing paid targets into your organic strategy, and potentially target your customers at every stage of the sales funnel. Let’s get started. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? What about appealing to a certain lifestyle category?

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Click on over and give us a review on iTunes, please! You get unlimited graphic designs, website, funnels, CRM, email automation, integrations, automations, really anything that requires you to log into software. Ryan: Sure.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

DECEMBER 2, 2015

Define your target metrics. This can result in calling a result early due to ‘spotting a trend’ (impossible). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. So think in this order: Define your business objectives. Source type.

Technical Review 48

Technical Review Analytics Software Review Framework 48

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Look at the meta keywords in their HTML code – these will give you lots of insight into the keywords your competitors consider important (but keep in mind meta keywords have become much less important over the years).

SEO 48

SEO Search Engineer Small Business 48

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Do you fix bugs before writing code? Please leave feedback!)

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 30, 2008

It became harder and harder to separate how the software is built from how the software is structured. If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? If not, whos going to insist we switch to free and open source software? I dont think so.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Code To make split-testing pervasive, it has to be incredibly easy.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. The reviews are all over the map. But even clicking through to see a screenshot and some reviews is incredibly time consuming, given the hundreds of apps in most categories. I cant really tell.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74