Metrics SEM Technical Review 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. How many through SEM? In our next meeting I asked them how often it crashed.
Startup Lessons Learned
SEPTEMBER 30, 2008
What does your Chief Technology Officer do all day? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim." But along the way, something strange happened.
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Both Sides of the Table
JULY 16, 2013
It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But until recently we had not made these tools available to non-technical people – namely marketers who want to control their campaigns without necessarily wanting to call in the IT team to implement tools.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.
YoungUpstarts
JUNE 9, 2013
Goals and Measurements : Like any strategic endeavor, social media marketing must be aligned to the organization’s vision, and cascade downwards into discrete goals, strategies, tactics and metrics. Monthly brand voice reviews should also be conducted. Do also develop documents for listening, channels, resources, and content.
The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.
Startup Lessons Learned
SEPTEMBER 10, 2008
Notice that none of those five reasons deals with TDD or automated testing, which have changed the game. This is the approach of test-driven-development (TDD). I really enjoyed the aspect of TDD that had me learning about _how_ to test software and it coerced me into writing better, more fault tolerant, code.
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