Metrics SEM Widget 
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.
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ConversionXL
DECEMBER 13, 2022
Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Define your website goals. Instrument. Hypothesize.
Startup Lessons Learned
SEPTEMBER 2, 2008
And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. One person making a mistake may be a deranged lone wolf, but systematic mistakes are the result of systemic problems. How to listen to customers, and not just the loud.
ConversionXL
DECEMBER 2, 2015
Define your target metrics. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. Instrument. Hypothesize.
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