Metrics Stock Options Viral 
Startup Professionals Musings
FEBRUARY 8, 2020
Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.
Startup Professionals Musings
NOVEMBER 2, 2022
Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.
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Startup Professionals Musings
AUGUST 27, 2014
Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.
Startup Professionals Musings
FEBRUARY 17, 2018
Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.
Startup Professionals Musings
SEPTEMBER 9, 2015
Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.
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