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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Can You Trust Any vc's Under 40?

Steve Blank

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Your firm worked with an investment banking firm that underwrote and offered stock (typically on the NASDAQ exchange) to the public.

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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. Continue to provide product availability updates when possible so they are aware of what is in stock and what will be available in the near future. In addition, consider shifting your metrics to engagement as opposed to conversions.

Marketing 171
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Even if you do look at it to see if it supports your suspicions, don’t put too much stock in it. Attention maps.

Algorithm 111
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115
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How To Develop Your Customer Retention Strategy

ConversionXL

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 112