Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things. Define relevant metrics and measure. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 289

Social Media Small Business Media Technical Review 289

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. I believe it’s truly morning in the technology sector. They compete on features, price and execution.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

betashop.com

OCTOBER 8, 2012

90 Things I’ve Learned From Founding 4 Technology Companies. It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Build all of your own technology. Less is more.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 78

Metrics Social Media Viral Technical Review 78

Startup Professionals Musings

FEBRUARY 17, 2018

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ReadWriteStart

APRIL 8, 2023

It becomes even more interesting in the world of emerging technologies and the IoT. These new technologies will become an integral part of most e-shops. TikTok and Influencers One viral video on TikTok can reach 1.5 So, do not be surprised if you come across a startup whose technology is now considered a trend in 2023.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

SoCal CTO

NOVEMBER 10, 2009

to work on an entertainment-related technology project and have stayed ever since. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. You mention social / viral aspects at both Google Photos and United Online.

Management 150

Management Product Entrepreneur Silicon Valley 150

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Myth #4: It’s all about the technology, not the service. It’s easy, especially in Silicon Valley, to get hung up on all the whizbang new technologies available to developers.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. SaaS business metrics: why are they different? Popular Media: the key to viral marketing.

Software Review 48

Software Review Viral Media Marketing 48

Startup Professionals Musings

SEPTEMBER 9, 2015

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Startup 120

Startup Forecast Stock Options Technical Review 120

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

AUGUST 26, 2012

The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Building a technology company within an extremely competitive market is difficult. If you take into consideration the pace at which technology is evolving, it is even harder. Most start-ups fail.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Next, technology is your ally. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests.

San Francisco 154

San Francisco Lean Metrics Design 154

reidhoffman.org

NOVEMBER 12, 2013

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. We are the leader in the professional domain with viral growth. Most technology revolutions are founded on one or two simple concepts. Is it a technology advantage?

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many entrepreneurs look for that one magic bullet -- an exciting new technology, perhaps, or their own determination to make the world a better place -- to override any shortcomings in their startup model. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), For example, on other platforms your audience could be 18 yr old technology lovers. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Cracking the Code

FEBRUARY 23, 2011

In comparison, the overall technology sector growth was projected at 9-10% in early 2010 and this forecast did not change significantly today. To justify a 60pts difference, we have to believe that the current growth rates of 10% for technology and 20% for SaaS will continue to hold for the next 9 years before converging.

Software Review 101

Software Review Technical Review Valuation Europe 101

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus). Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Neither would have achieved virality had customers not received something tangible for their efforts. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Cracking the Code

DECEMBER 28, 2006

Best Venture and Technology Podcasts for 2007. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more.

Software Review 48

Software Review Technical Review Technology San Francisco 48

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. G2 Crowd, a business technology review site, has almost 3,000 reviews of Google Analytics. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. ” The visitor/view metric is one you should only be competing against yourself on. It’s not the technology. ” metric for featured products & +28.0 A Tutorial. A Company Overview.

Video 122

Video Software Review Cofounder Metrics 122

Cracking the Code

JANUARY 16, 2012

SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1). Don't click on this link! ► 04/08 - 04/15. (1). Software 2.0: How the use of internet is transform.

Software Review 95

Software Review Europe Technical Review Spain 95

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

MARCH 15, 2023

She has two decades of experience leading digital strategy and managing complex marketing technology projects. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Just two decades of experience leading digital strategy and management and managing complex marketing technology projects.

Software Review 95

Software Review Marketing Metrics Analytics 95