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By measuring various metrics like business survival rate, the prevalence of investors, and labor cost, they were able to determine which cities offer the best outlook for new ventures. If you are interested in starting a business in Tulsa, check out these resources: Oklahoma Secretary of State: Steps to Starting a Business.
Marketers must adjust their expectations and metrics with expanded brand tracking. Instead, it tells a story of the forgotten history of Tulsa, Oklahoma—a history and place that serves as the backdrop and the setting of the show. While it is an advertisement for a TV show, the brand and the show are not the central focus of the piece.
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