Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

Up and Running

AUGUST 26, 2020

In the wake of COVID-19, businesses have been affected across almost every vertical. In addition, consider shifting your metrics to engagement as opposed to conversions. With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies.

Marketing 171

Marketing Audience eCommerce Social Media 171

Steve Blank

APRIL 9, 2009

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

NOVEMBER 5, 2009

Did the VC’s like your team ?

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Green 95

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

SEPTEMBER 14, 2009

My own metric is that you need experience >= 1.5 We could for example, find warning signs in popular literature about e.g. finance suggesting rapid maturation in bond trading. Warning sign? Say 40 years = 20 years real direct experience. At best. ~ Is 20 years enough? times the last whole business and credit cycle.

Silicon Valley 237

Silicon Valley IPO Technical Review Venture Capital 237

Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

Silicon Valley 146

Silicon Valley RSS California Customer Development 146

Startup Lessons Learned

JANUARY 4, 2009

For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.

San Francisco 151

San Francisco Architecture Startup Database 151

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 161

Silicon Valley Marketing RSS California 161

Steve Blank

NOVEMBER 30, 2009

reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups. Reply Treat Your Customers Like Children (or your Children like Customers) | Market By Numbers | Marketing Help , on January 9, 2010 at 2:02 pm Said: [.] gerais para o produto, mas sim provar a visão inicial do empreendedor.

Customer Development 287

Customer Development Developer Customer Silicon Valley 287

ConversionXL

OCTOBER 25, 2018

For marketers, SLAs typically redefine “leads” from simple metrics like form fills to marketing-qualified leads (MQLs) —those that are a “good fit” and “sales ready.” For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals.

Demand 132

Demand Vertical Campaign Channel 132

Hearpreneur

JANUARY 4, 2019

In 2019, I want to take that to another level by setting specific goals to develop the expertise of our staff members and to further cement our authority as the digital marketing experts in our verticals. 19- Metric accountability. At SocialChimp, our 2019 goals are surrounded by metric accountability. 11- Two goals.

Entrepreneur 131

Entrepreneur Social Media Vertical SEO 131

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly. Find your niche. I’d say the best advice would be just to get started and once you find something, focus and execute. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. Take your typical scalability bottleneck. At any given point in time, which is the right solution?

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133

VC Cafe

SEPTEMBER 5, 2024

It’s about going beyond traditional metrics and processes, adopting unconventional approaches, and doing things that might seem unscalable to most. The focus on entertainment tech meant that we always cared about content creation, distribution and monetisation.

Management 103

Management Technical Review Venture Capital Generative AI 103

Haystack

DECEMBER 29, 2018

Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. During this time, there’s financial leverage used in the transaction to help buffer the firm’s cost of capital (e.g. 2/ The Scooter Phenomenon.

Technical Review 165

Technical Review Venture Capital Russia China 165

Steve Blank

NOVEMBER 21, 2015

These growing national companies were challenged to figure out how to organize an organization of increased complexity that resulted from their large size, and geographic scale as well as their horizontal and vertical integration. and to develop professional managers and management hierarchies to run them.

Silicon Valley 120

Silicon Valley Venture Capital United States Technical Review 120

David Teten

APRIL 1, 2021

This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. That could be a market vertical, or that could be an audience. Market vertical would be what you said, dentists. Dentists would be market vertical.

Vertical 67

Vertical Java Software Developers Software Development 67

thebarefootvc

AUGUST 13, 2013

These vertical solutions would focus on specific pain pain points in the enterprise, such as logistics or customer relationship management. Slice and dice this landscape according to different features/metrics that you think are important to your CUSTOMER.

Advisory Board 70

Advisory Board Cloud Venture Capital Vertical 70

Growthink Blog

FEBRUARY 27, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. The platform also hosts video using HTML5, which promises superfast download speed.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. The best way to keep engaging with your customers (without acting overly salesy) is to create educational content relevant to your product vertical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. Basic Concepts The concept of the graphic shown below is very simple.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

ConversionXL

FEBRUARY 15, 2019

This post details our process, the results, and the takeaways for businesses in this and similar verticals. We later modified the methods to include conversion-focused metrics to benchmark 5 nutrition websites , plus many many more as the basis for our ecommerce best practice guidelines. Competitive UX benchmarking process.

eCommerce 119

eCommerce Mobile Database Design 119

ReadWriteStart

MAY 24, 2018

BlitzMetrics runs lots of tests, and it’s come up with benchmarks for good engagement, reach on guest posts, and other metrics. Such techniques work across all verticals, for companies large and small, because these checklists, which we’ve built with Facebook, are using the system the way it was intended,” Yu says.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Duct Tape Marketing

JUNE 14, 2012

Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Find and signup for an email service provider (ESP) – I can recommend Infusionsoft, MailChimp, Constant Contact, AWeber and Vertical Response as I’ve used each. Investigate social settings in your CRM and add Rapportive to your email.

Software Review 78

Software Review Social Network Social Media Analytics 78

ConversionXL

NOVEMBER 28, 2022

By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP. Track the right metrics for performance. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Shoot videos vertically in 9:16 aspect ratio.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

JANUARY 28, 2021

Additionally, on average, businesses receive data and metrics from 28 unique sources. They say that necessity is the mother of all invention, and since the onset of the COVID-19 pandemic, no other vertical has been so severely impacted quite like travel and hospitality. Use cases for CDP’s. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115

Retention Customer Developer Programming 115