Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. As of January 2012 consumers were watching 4 BILLION video views per day on YouTube. THAT is disruption.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Startup Professionals Musings

NOVEMBER 28, 2020

With the Internet and modern video communication tools, including Skype and Google Hangout, you can find the people you need, from anywhere in the world, and sign them up quickly. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

OCTOBER 15, 2020

It would be easy to just put up the video and the transcription in this blog and be done with it. I’m going to extract and paraphrase a few below, but I urge you to read the transcript and watch the video. We need pockets of marketplace-type behavior where actual systems are competed out based on outcome-oriented metrics.

Technical Review 399

Technical Review Artificial Inteligence Technology United States 399

Startup Professionals Musings

AUGUST 24, 2022

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Steve Blank

MARCH 31, 2014

Industries that we all grew up with, industries that enjoyed decades of market dominance – like newspapers, bookstores, video rentals, personal computers — are being swept away. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. Companies need your help.

Private Equity 330

Private Equity Metrics China Intellectual Property 330

VC Cafe

MARCH 31, 2025

So I thought it’s a good time to share the video where lists are the key learnings from YC on how to start a technical startup: Start with a strong technical co-founding team: You need two to four co-founders with at least 50% engineering background. The YC companies Michael has worked with are worth a combined $192 billion.

Cofounder 88

Cofounder Silicon Valley Technical Review PR 88

Both Sides of the Table

JUNE 4, 2013

But if you have time later – please watch video with Bill. The team has stated it and has built metrics around key goals for future success. He’s awesome to learn from. Business Model.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Startup Professionals Musings

SEPTEMBER 28, 2012

There is TweetDeck to help you use Twitter, and YouTube for video sharing. Define relevant metrics and measure. When is the last time you produced a video for your business, or a podcast, or sponsored a contest with free gifts? Experiment with social media tools. The basic tools are the platforms like Twitter and Facebook.

Social Media 289

Social Media Small Business Media Technical Review 289

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! If I sold stuff or drove other major actions (like wanting to increase media page views, video views, etc.) Clicks are also a simple measure that you can get from basic link tracking packages. End of story.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital.

Lean 335

Lean Burn Rate Startup IPO 335

Both Sides of the Table

JANUARY 25, 2015

How many video companies went through the roof when FB promoted video only to go into a free-fall dive when they don’t promote the app and when core users aren’t addicted to the product. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

YoungUpstarts

AUGUST 30, 2017

Using the most-trafficked social networks, you can place snippets of your content on Facebook, tags on Instagram or even turn an article into a video for YouTube. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. Integrate Your Content with Social Media.

Curation 164

Curation Analytics Social Media Metrics 164

Startup Professionals Musings

SEPTEMBER 16, 2023

With the Internet and modern video communication tools, including Skype and Google Hangout, you can find the people you need, from anywhere in the world, and sign them up quickly. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Steve Blank

DECEMBER 11, 2020

The pre-class assignment was to watch Safi’s video about Loonshots. I’ve extracted and paraphrased a few of Safi’s key insights and urge you to read the entire transcript here and watch his video. Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push.

Technical Review 369

Technical Review Taiwan Technology Design 369

SoCal CTO

APRIL 28, 2014

Provide the metrics you are trying to achieve. Just to the facts. Time Wasters - Don''t talk too much. Stay on point. Developers like to do things their way even when it doesn’t meet the needs of the business. As a founder, you do need to be telling the developers what the business and product goals are.

Technical Cofounder 280

Technical Cofounder Developer Fractional CTO CTO Hire 280

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. The best performing content will include all three styles in one video. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

Channel 129

Channel Metrics Algorithm Video 129

Up and Running

AUGUST 19, 2021

Some of these distractions include emails or text messages, unscheduled phone calls or video chats, news headlines, social media notifications, and caregiver or household responsibilities. In a hybrid environment, you can’t measure the contributions of team members using traditional baseline metrics such as hours in the office.

Product 189

Product Technical Review Employee Software Review 189

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

The Startup Magazine

JUNE 9, 2024

Learners can access these resources at their own pace and convenience by uploading videos, documents, quizzes, and assignments to the LMS. Learning Management Systems (LMS) come equipped with tracking features that allow monitoring of learner engagement, module completion rates, quiz scores, and other vital metrics.

Technical Review 145

Technical Review Software Review Retention Metrics 145

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

NOVEMBER 4, 2019

Reach out with creative videos to influencers in your domain. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth. Make the product or service come alive.

Intellectual Property 235

Intellectual Property Elevator Pitch Harvest Technical Review 235

YoungUpstarts

MAY 6, 2020

A stark example of such vulnerability is “zoom bombing” — incidents of privacy breaches during video calls via Zoom, an online platform that gained popularity following widespread quarantine measures. Are you using the right tools and metrics to track performance, and do you implement the insights we get in a timely manner?

Software Review 165

Software Review Global Software Technical Review 165

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ReadWriteStart

OCTOBER 6, 2020

In the guide (below), we’ve compiled five key marketing tools you can’t miss adding to your social media and video marketing strategy. Bonus tip: You can repurpose the eBook’s long-form content to produce shorter blog posts, infographics, newsletters, or videos—anything that helps you keep your content up to date.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

Startup Professionals Musings

JULY 26, 2023

For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking. Thus they are blindsided and try to react quickly when a new competitor starts stealing customers.

Metrics 178

Metrics Technical Review Agile Hiring 178

ReadWriteStart

OCTOBER 13, 2021

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Creating a video can be time-consuming and a daunting task. Videofy is an AI app that allows you to prepare a unique video by repurposing the images and metadata. Pros : Engaging video design.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Short-form video. Video content is the now, but short-form video content is the future.” And they often are.

Social Media 142

Social Media Media Developer Marketing 142

Both Sides of the Table

NOVEMBER 14, 2017

The amazing brand that MakeSpace has built today was the collaboration of our passionate founder, Sam Rosen, who espoused our brand values but also one of his earliest hires, the creative genius Rion Harmon who led all of our visual work and creative subway campaigns, videos, online acquisition imagery, etc.

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

DECEMBER 27, 2017

Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? Find out who will be doing the interviews, how many rounds are expected, and whether the process will be done in person, by phone, or Skype video. What are the rules and size of off-limits list?

Search 181

Search Technical Review Differentiation Hiring 181

ConversionXL

JANUARY 6, 2021

Recommended videos from YouTube related to digital marketing. In this example, the “People also ask” section and “Videos” take up a significant portion of space, reducing the visibility of organic results shown on Page 1. Page-level link metrics like Moz Page Authority or Ahrefs URL Rating. Video carousels and clips.

SEO 147

SEO Search Video Metrics 147

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. We noticed the short video format works well. We focused on short videos, which worked for us.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. For example, Vidyard have a library of resources on various video marketing topics: If you’re producing content at this scale, you better be sure it’s converting. But which of these metrics makes a real impact? Do they deserve more ad budget?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

OCTOBER 11, 2016

Dan Miller is the co-founder and CEO of Level Therapy , which provides access to psychotherapists through video, voice, and text. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Clips from their interviews are below.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249