Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Appeal to broad, tangential audiences for high-quality media coverage.

Viral 63

Viral Campaign Social Media Audience 63

Startup Professionals Musings

FEBRUARY 8, 2020

Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.

Management 322

Management Entrepreneur Forecast Stock Options 322

Austin Startup

APRIL 4, 2017

I really enjoyed a recent post I read on First Round Review about vanity metrics, which touches on what I love about my startup vs. others with more funding, more engineers and more mentions on TechCrunch. Vanity metrics aren’t useless. Tracking clarity metrics builds great businesses.” “In Don’t focus on them internally.

Metrics 48

Metrics Silicon Valley Angel Investor Technical Review 48

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience.

Analytics 97

Analytics Viral Web Mobile 97

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 78

Metrics Social Media Viral Technical Review 78

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Similarly, we hold up “viral growth” as the best sort of growth, because exponential curves overwhelm all others, thus once the mechanism is stable and the company gets large enough to be noticed, it’s neigh-impossible for competitors to catch up.

Technical Review 120

Technical Review Viral Metrics Salary 120

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. Track the right metrics for performance.

Customer 102

Customer Viral Audience Campaign 102

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

JANUARY 25, 2015

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

Startup Professionals Musings

AUGUST 27, 2014

Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.

Startup 283

Startup Forecast Stock Options Technical Review 283

VC Cafe

NOVEMBER 11, 2024

Create viral content: Viral content can help you reach a massive audience in a short amount of time. However, it’s difficult to predict what will go viral, and this strategy is often more luck than skill. Outer Circle (1,000+) : Viral growth and scalable acquisition channels. Each circle requires distinct tactics.

B2C 89

B2C Viral Social Media Community 89

Startup Professionals Musings

FEBRUARY 17, 2018

Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

SoCal CTO

DECEMBER 19, 2012

For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. Quite often these things get old quickly.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 335

Startup Social Media Metrics Viral 335

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Version One Ventures

OCTOBER 31, 2016

That’s because every company has its own strategy and metrics that mean something to one company won’t necessarily mean anything to another. In other words, if you’re looking at generic metrics, you’ll end up with a generic strategy. Virality and marketplaces: generally low, but…. New platforms as distribution tools.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Define key metrics to measure progress and success. Use comparable metrics for managing team member results. Network extensively for partners, investors, and suppliers.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

FEBRUARY 13, 2021

In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required. Then you need to set goals and metrics to use as the benchmark for your own results and expectations.

Startup 406

Startup Stealth Metrics Viral 406

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. The post Six ways to make your site-app-product go viral.

Viral 62

Viral Product Channel Audience 62

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Define relevant metrics and measure. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

SEPTEMBER 9, 2015

Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.

Startup 120

Startup Forecast Stock Options Technical Review 120