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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. Define relevant metrics and measure. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things.

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Is Your Startup Tracking the Right Metrics?

Up and Running

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Okay, so great.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem.

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Technology, Innovation, and Modern War – Class 5 – Chris Brose

Steve Blank

Some of the readings for this class session included: Brookings webinar moderated by Michael O’Hanlon with Christian Brose, Mara Karlin and Frank Rose , The New Revolution in Military Affairs: War’s Sci-Fi Future. We need pockets of marketplace-type behavior where actual systems are competed out based on outcome-oriented metrics.

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How to Grow Your Business by Setting Goals [Webinar]

Up and Running

For this webinar I was joined by Tom Misson, Vice President and Senior Business Leader for Mastercard Worldwide, who manages the U.S. That kind of gives you a good sense of how we’ll going to go about those webinar today, and with that, I’m going to go ahead and get started and welcome you to this webinar given by Live Plan and MasterCard.