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And this is happening in mezzanine (pre-IPO) deals as well. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute. And post IPO deals, although these tend to correct more quickly. Why does all this matter?
Surprising Insights From HubSpot’s $35M Mezzanine Round | ON Startups – [link]. With all the opinions floating around today, don’t forget to give it 5 minutes – [link]. Start something small – [link]. Integrated Marketing: If You Knew It, You’d Do It | Businessweek – [link].
As some of the last generation of startups have gotten bigger many VCs have also chased later-stage investments that were traditionally dominated by growth equity or mezzanine funds. The other major trend seems to be pulling in the opposite direction. It is less clear to me that this is a smart strategy but we’ll see over time.
Researchers polled experts in lending, mezzanine capital, private equity, venture capital and private businesses themselves. I would assume most businesses are going to claim they should get VC funding in order to help their PR, even if no one at the company actually believes it. A lot of the stats weren’t surprising. Think Again.
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