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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. When we set out to create a name for our business, we knew we had to set ourselves apart from other womens’ boutique swimwear.

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show?

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show?

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A Venture Capital History Perspective From Jack Tankersley

Feld Thoughts

The key reason for the explosion in capital flowing into the industry, and therefore the large increase in practitioners, had nothing to do with 1970’s performance, early stage investing, or technology. So contrary to the piece, it wasn’t VC were good at early stage technology, it was that they had newfound capital and a big exit window.

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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

A version of this article appeared in the Harvard Business Review. Where are the charitable foundations, business schools, and hospitals named after the founder of GM? Durant died managing a bowling alley in Flint, Michigan, in 1947. When technology changes are rapid you want the founder to continue to run the company.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

Their reviews and testimonials build credibility and trust. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. For some, it can be tempting to feature the “big name” client in your case study. Third-party endorsement is powerful. You strip it away.

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Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Duct Tape Marketing

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. That came back to me.