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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Many startups forget about the importance of reputation management, which can lead to avoidable PR crises. Startups often forget to look at critical elements like mobile optimization, fast load times, and clear navigation. They can respond to reviews, both positive and negative, promptly and professionally.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

Make sure your website is optimized for mobile. As a local business, advertising and PR firms might be out of reach. A little mini PR project like this can drive tremendous interest in your store and build a lifetime relationship with a local influencer. Be intentional about SEO, and don’t wait until the last minute.

PR 229
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. What about mobile? We all use the Internet and our mobile phones everyday and it seems open and fair.

SEM 379
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. But I still believe Sean Ellis was right. Growth hacking is a mentality that a company needs to be committed to. Doesn’t.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

m-Via does financial remittances using mobile phones for people from the US to Mexico. We then set out to build these features as quickly as we could. They recorded it. I was impressed with their desire to truly understand the customer. Another great example is Bill Barhydt of m-Via.

Customer 280