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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Underestimating the Power of SEO Many startups launch their websites without even thinking about search engine ranking. Ignoring search engine optimization ( SEO ) can leave your website hidden in search results, making it difficult for potential customer to find a website.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? What about mobile? We all use the Internet and our mobile phones everyday and it seems open and fair.

SEM 379
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

. - Make sure your website is optimized for mobile. Be intentional about SEO, and don’t wait until the last minute. As a local business, advertising and PR firms might be out of reach. A little mini PR project like this can drive tremendous interest in your store and build a lifetime relationship with a local influencer.

PR 229
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Think of web vs. mobile. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Traditional software vs. SaaS. Connections?

Portfolio 364
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A Start-Up’s Digital Checklist

YoungUpstarts

With everyone using the internet for research of all types, especially mobile that makes up over 50% of global searches. Beyond the ranking factors, the much more technical side of SEO can be considered the other 50% of your ranking, these elements will require technical knowledge that takes a lot of time to understand and specialise in.