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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

Mention that you do “Consumer tech” as a startup founder and you’d be limiting your funding options to one third of the venture capital funds (in Israel that figure is probably closer to 10%). Until now, consumer tech was perceived as a risky binary investment.

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[Review] The Social Customer

YoungUpstarts

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Failing to Manage Online Reputation Ignoring reviews or unaddressed feedback can quickly damage a startup’s reputation, especially if it is left unmonitored. Many startups forget about the importance of reputation management, which can lead to avoidable PR crises.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. Doesn’t.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) They attended property management association meetings in Oregon outside of the technology echo chamber of California to get a sense for people’s daily problems. I rarely see the tech team do this.

Customer 280
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Seattle should be the envy of any non Silicon Valley tech community in the country. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. You need to have passionate tech entrepreneurs who want to build businesses locally. The ingredients are all here.

Seattle 317
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth.

Metrics 346