Remove Mobile Remove PR Remove Viral
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

SEM 379
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Measuring viral adoption is obviously important. On measurement.

Metrics 346
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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. b) Brand Reputation (usually provided by social sentiment firms).

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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

Attractive Consumer Opportunities in 2025 and Beyond While there hasn’t been a blockbuster IPO for consumer tech companies (mobile apps, B2C model startups) that matches the scale of Uber, Airbnb, Roblox, DoorDash, or Unity over the past 5 years, it feels like the momentum for consumer tech is rapidly changing. Speed is also critical.

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9 insider tips for promoting your app

The Next Web

Editor’s note: Jonathan Saragossi is the founder of IM Creator , a free website builder, and AppSite , an editor and website collection for promoting mobile applications. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. and Playscape. You can contact him by email or on Twitter.

PR 157