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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list.

SEM 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many through SEM? On measurement. Is it 4/1,000? Retention / Churn.

Metrics 346
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Transitioning To a Mobile Centric World

abovethecrowd.com

For a large variety of applications and services, users favor mobile applications over browser based applications. Over 45% of Yelp’s* searches begin on mobile. For Zillow*, 50% of home views are now on mobile. For each and every Internet company out there, mobile is rising as a percentage of all user visits.

Mobile 96
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

CEO/President is Karl Siebrecht (ex-Pres of Atlas at AQuantive and ex-GM of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft). WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Primarily targets SMBs.

Stealth 285
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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or complex navigation (flash isn’t supported on the iPhone and iPad, for example). Use a responsive design.

Web 134