Lessons Learned: The App Store after the gold rush
Startup Lessons Learned
OCTOBER 7, 2008
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. My advice: dont launch big.
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