Nuts & Bolts of Intellectual Property for New Startups
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Hence this “Cliff’s Notes” refresher, to be followed by a discussion of why it matters.
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