Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. How does all of this translate into legal documents for the typical startup?

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Up and Running

SEPTEMBER 22, 2014

Your name or product name, branding, and customer lists are all valuable IP assets and need protection. And, if you are working with anyone on your business or idea, having work-for-hire and employment agreements will ensure the work done for the company is owned by the company. My business doesn’t have IP.

Intellectual Property 123

Intellectual Property Non-disclosure Agreement IP NDA 123