Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach. Or any of the other approaches I would use to grow an app with a higher LTV ($150+).

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stair Step Approach. Or any of the other approaches I would use to grow an app with a higher LTV ($150+).

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach. Or any of the other approaches I would use to grow an app with a higher LTV ($150+).

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

APRIL 14, 2016

Be especially ruthless with products and product images: prioritize relevant visuals (namely, high-quality product images) over stuff that’s just “pretty” (e.g. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. How to Be Simple. people and places). Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. When you leave comment, you leave your name, email address, and Url. When someone clicks on the name in your email signature, where do you send them? Coming From (Social Network). Blog Comment Landing Page.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. This is a variation on Internet radio, named from iPods and broadcasting. Pay per click (PPC). No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention.

Internet 239

Internet SEM Wiki Viral 239

unbounce.com

DECEMBER 11, 2012

Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Name (required). Landing Pages for PPC. CASE STUDY: How I Created a Viral Ebook Landing Page - Using ThemeForest, PayWithATweet, KISSinsights and Unbounce. PPC & Landing Pages.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Startup Professionals Musings

OCTOBER 30, 2010

This is a variation on Internet radio, named from iPods and broadcasting. Pay per click (PPC). Viral marketing. Viral marketing costs real money, but is often worth it. Use them to deliver a business message. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high.

Internet 224

Internet SEM Wiki Entrepreneur 224

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. Step 4: Build an optimized Amazon PPC campaign. Call to action. Product images.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Hello, My Name is Avinash. Identify The Known Unknowns: Leverage Analytics Custom Alerts.

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

NOVEMBER 14, 2011

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. If your banner or PPC ad said „Breakthrough meditation system“, then this phrase should also be included in the headline of your landing page. Viral landing pages. A benefit oriented headline. Most powerful.

PPC 116

PPC Campaign Audience Conversion 116

ConversionXL

NOVEMBER 14, 2011

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. If your banner or PPC ad said „Breakthrough meditation system“, then this phrase should also be included in the headline of your landing page. Viral landing pages. A benefit oriented headline. Most powerful.

PPC 82

PPC Campaign Audience Conversion 82