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Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.
Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCTNAME].
Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or productnames, logos , and slogans. When is it time to apply for a trademark.
New productdevelopment is an essential part of the entrepreneurial landscape. For companies of all sizes, from big corporations to small businesses, new productdevelopment is crucial. New products help companies continue to grow, thrive and generate revenue. Why would a company want to introduce a new product?
If you do have competition, pay special attention to your productname, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.
Although this measure provides the encouragement and moral support a new businessperson needs, it often does not provide sufficient money to cover the expensive tasks of productdevelopment, set-up of operations and initial payrolls. The Risk of Legal Liability.
In some situations the product or service itself can accomplish these goals, but often it is great brand identity that can make the difference between your first customer or a lost lead. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as productdevelopment or finances.
It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your productname and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.
You then give them a Limbic Map® and ask them: When you are shopping for [ProductName], pick the top 3 words that BEST describe what you associate with the product. All you do is change one word here: Considering your experience with [brand name], what words do you MOST associate with [brand name]?
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