Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Steve Blank

MARCH 15, 2017

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 329

Startup PR Public Relations Channel 329

YoungUpstarts

JULY 17, 2013

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

Up and Running

NOVEMBER 1, 2017

After all, they are the biggest online seller and their products pop up regularly at the top of search engine queries. If your product has an official name in your catalog, the first place to put it is in the title tag right at the beginning of your product page. That helps search engines identify the product properly.

Product 101

Product SEO Search Engineer 101

Up and Running

MAY 11, 2021

Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords. Again, simply enter your business name and wait for the complaint search results to come up (or, rather, hope they don’t come up).

Reputation 152

Reputation Software Review Social Media SEO 152

ConversionXL

APRIL 18, 2019

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. A restaurant name query, for example, answers so many more questions: What type of restaurant is it?

Search 126

Search Aggregator New York SEO 126

ConversionXL

JUNE 14, 2021

Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

FEBRUARY 24, 2014

Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. You’re asking them for their name, email and address anyway so they could buy and get their stuff, you already have this info.

eCommerce 133

eCommerce Design Software Review Technical Review 133

Hearpreneur

APRIL 3, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product. Photo Credit: Shaun Gray.

Naming 48

Naming Technical Review PR LLC 48

ConversionXL

APRIL 23, 2019

Control: It’s easy to make changes, like updating the quantity or removing products. You already have their name, email, and address from the checkout, so it shouldn’t take more than a few clicks to create an account. Start with the easier fields first, like name. This is what you should not do: This is better.

eCommerce 115

eCommerce Design Software Review Technical Review 115

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Up and Running

JULY 5, 2021

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark.

Hiring 133

Hiring Intellectual Property United States Search 133

YoungUpstarts

JUNE 6, 2016

Companies occasionally try to align navigation labels with internal product names instead of plain English. People should not have to work hard to find out about what you are offering. Additionally, clear labeling is essential for usability, as discussed above. Broad and shallow versus narrow and deep.

Mobile 100

Mobile Design Web Internet 100

www.developer-resource.com

DECEMBER 5, 2011

How to Select a Company or Product Name. or product name. Names can be distinctive, unique. The problem with descriptive names is that they. and use the same name funneling your traffic and. benefiting from your product reputation. names can be trademarked and protected. or descriptive.

Product Name 67

Product Name Naming Product Finder 67

crowdSPRING Blog

JUNE 23, 2010

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name.

Naming 120

Naming Small Business Minnesota Product Name 120

deal architect

SEPTEMBER 23, 2013

During his OOW keynote last night, Larry Ellison invoked the iPhone to make fun of his own product naming prowess. In doing so he announced to the audience what I was thinking throughout his speech. Game Changer. The in-memory switch. Enterprise Software (IBM, Microsoft, Oracle, SAP)'

Product Name 236

Product Name Software Audience Naming 236

Steve Blank

AUGUST 20, 2012

With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. And with that same massive leap of creativity Microsoft decided that their logo would have their product name and the letter “E’ with a swoop over it. property of Microsoft.

SQL 291

SQL Naming Internet Software 291

ConversionXL

AUGUST 5, 2013

The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Landing page has no copy except for the product name. The page has an automatic slider, too (more loss of scent). Verdict: the scent is weak. #7 7 Kashflow. Same damn story.

Advertising 111

Advertising Bulgaria UAE Matching 111

Startup Professionals Musings

JULY 18, 2022

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 266

Global North America Intellectual Property Offshore 266

Startup Professionals Musings

OCTOBER 13, 2012

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

North America 260

North America Intellectual Property Marketing Offshore 260

Startup Professionals Musings

AUGUST 20, 2011

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 258

Global North America Intellectual Property Entrepreneur 258

ConversionXL

AUGUST 5, 2014

This is for a number of reasons including mis-spellings, inaccurate search results & regional differences in products are named. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).

Search 107

Search Design eCommerce Technical Review 107

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line. What are their favourite products or what features are they yet to use?

Email 93

Email Campaign Mobile Audience 93

Startup Professionals Musings

NOVEMBER 21, 2013

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

APRIL 10, 2011

Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. Thorough name searches as well as professional advice in this area is highly advised.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

OCTOBER 13, 2019

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 235

Global North America Intellectual Property Marketing 235

Women Entrepreneurs Can

MAY 17, 2021

These tips can be helpful when designing custom product labels. Indicate Your Brand Name. You must put your company name and logo on the front and back label of your product. Your brand name or branding elements can also help people identify with you and the products you sell.

Design 52

Design Product Software Review Naming 52

ConversionXL

MAY 15, 2018

The most effective value proposition for your product is one that clearly meets one or more of your visitors’ key requirements — the more closely matched it is to your visitors’ mindset, the more compelling (and higher-converting) it will be (as an aside, Oli Gardner does a fantastic job of spelling out the importance of message-matching here.).

Product 100

Product Software Review Framework Email 100

Startup Professionals Musings

JULY 5, 2010

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

North America 223

North America Intellectual Property Startup Offshore 223

ConversionXL

SEPTEMBER 4, 2014

The main caveat to this seemingly miraculous scenario of One Line Of Code To Rule Them All is: certain things, such as eCommerce tracking, require some IT involvement because it involves setting up what’s called a “ data layer ” that contains dynamic content associated with fixed variables, e.g. product name, price, quantity.

Management 106

Management Software Review eCommerce Analytics 106

Hearpreneur

AUGUST 12, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our product name before our company name. Our product is Sgt.

Naming 103

Naming Entrepreneur Africa Los Angeles 103

ConversionXL

JULY 29, 2020

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”.

SEO 113

SEO PPC Algorithm Software Review 113

YoungUpstarts

MAY 6, 2014

Misunderstand Names and Logos. So you’ve got a great name and a snazzy logo to go with it — is it better to file your trademark as a full logo, or should you trademark just the name itself? If your name is unique enough to achieve registration on its own (e.g. If you’re like many companies using a more common name (e.g.

Intellectual Property 196

Intellectual Property Naming Search Product Name 196

Software By Rob

OCTOBER 28, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your Product Name → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)

Software Review 37

Software Review RSS Startup Software Developers 37

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 24, 2013

Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course. Offer prizes, discounts, an affiliate or referral program, or simply ask for reviews post-purchase.

Software Review 108

Software Review Product Australia Global 108

Startup Professionals Musings

NOVEMBER 28, 2012

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. This step shows everyone you are serious, and limits your liability on any mistakes.

Entrepreneur 274

Entrepreneur Intellectual Property LLC Burn Rate 274