YoungUpstarts

JULY 17, 2013

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

ConversionXL

JUNE 14, 2021

Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line. What are their favourite products or what features are they yet to use?

Email 93

Email Campaign Mobile Audience 93

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42