Naming Product Name Technical Review 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Tech startups are at the other extreme. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. Instagram is a textbook example.)
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
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Steve Blank
MARCH 15, 2017
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to Engineering. Mission Intent – What’s Really Important.
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering. It will cost you your job.” That kind of accountable.
Up and Running
NOVEMBER 14, 2017
As we’ve been working on our new product that helps teams manage shared email inboxes, we’ve had struggles coming up with a name. We’d jotted down some name ideas as they came up, but didn’t feel like any individual name was the right fit. Here’s the structure that we used to come up with our new product name.
ConversionXL
FEBRUARY 24, 2014
Here’s the model: Used with permissions by Persuasive Tech Lab. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation.
ConversionXL
APRIL 23, 2019
Here’s the model: Used with permission from Persuasive Tech Lab. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.
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