Why Startups Should Raise Money at the Top End of Normal
Both Sides of the Table
JUNE 5, 2011
There is an inherent value that any company has. On a public stock market that is the value that investors place on future free cash flows of the business discounted to today’s date to account for the time value of money. How much money should you raise? Increase price. Raise at the top end of normal.
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