crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Design 85

Design Vertical Software Review Wichita 85

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. A simple but effective way to do this is to ask yourself, “would [persona name] do [action]?”.

Marketing 162

Marketing Charlotte Naming Design 162

crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Design 48

Design Vertical Software Review Wichita 48