Duct Tape Marketing

NOVEMBER 7, 2024

In the early days, and this was really early back in 1989 when I first started playing in this area, before the internet, it was really just focused on marketing, using customer data to target to do a bit more matching of a name. And then in the internet area it became retargeting. Well, again, appreciate you taking a few moments.

Customer 76

Customer Generative AI ChatGPT Cloud 76

YoungUpstarts

FEBRUARY 1, 2012

Our phones are chockful with sensitive information – your contact list, critical emails, and in many cases, user names and passwords – which only means that losing a phone can be disastrous. You can download the white paper here. You owe it to yourself to protect your phone.

Mobile 140

Mobile Naming Email Security 140

YoungUpstarts

NOVEMBER 29, 2017

If you have a white paper or customer testimonial, feature it. Secure a domain name that makes it easy for people to find your company. What value will customers receive from doing business with your company? How is your solution different from competitors? Never lead with your technology—make a brief mention at most.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

JULY 1, 2015

White papers – five to seven page papers that educate marketplace on trends and challenges. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images. This can be anything from requests for demos, downloading of white papers, meeting requests and so on. c) Tracking.

Software Review 100

Software Review Marketing Social Media B2B 100

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

YoungUpstarts

AUGUST 2, 2015

In developing a content plan, it is useful to consider which stage a customer is at, namely: Awareness? white paper? An integral part of content marketing, customer research and understanding can be divided into the following: a) Map Customer Life Cycle. Consideration? Content educates and engages prospects. infographics?)

Technical Review 100

Technical Review Social Media SEO Curation 100

Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Australia 78

Australia Small Business New York Design 78

Startup Professionals Musings

AUGUST 14, 2020

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. Structured Approach by RedEye. Prioritize tests by potential value and cost. Invesp Conversion Framework.

Conversion 109

Conversion Framework Technical Review Sales 109

Pascal's View

JULY 1, 2014

Can you name five benign dictators who have ruled successfully for any meaningful period of time (non-fiction)? Can you name five successful, long serving CEO’s (excluding Warren Buffett ) whose governance histories are free of the “high-beta” associated with outliers such as Larry Ellison and Steve Jobs ? It’s not easy.

Government 62

Government Technical Review Venture Capital Leadership 62

ConversionXL

JUNE 16, 2022

For example: Content asset Customer journey stage Goal Distribution channel Blog post Awareness, consideration Answer a commonly asked question, promote product Website, Medium, LinkedIn Explainer video Consideration Contribute to an existing conversation YouTube, Facebook White paper Decision Promote a product Press release, industry publication.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

MAY 6, 2023

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

SBA 300

SBA Venture Capital Business Plan Social Media 300

ConversionXL

SEPTEMBER 4, 2014

The main caveat to this seemingly miraculous scenario of One Line Of Code To Rule Them All is: certain things, such as eCommerce tracking, require some IT involvement because it involves setting up what’s called a “ data layer ” that contains dynamic content associated with fixed variables, e.g. product name, price, quantity.

Management 106

Management Software Review eCommerce Analytics 106

Duct Tape Marketing

MAY 25, 2017

Small business websites should also consider including other company’s names in their content. Rather than burn yourself out trying to produce a blog post every day, a white paper every two weeks, and a press release every month, go with a pace and an amount of content that works best for you. Also, focus on your strengths.

SEO 69

SEO Small Business Metadata Software Review 69

ConversionXL

MAY 27, 2022

A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD). To secure information (email address, name, phone number, etc.). A busy parent running a business in their spare time, for example, may not have time to consume a 70-page white paper.

Demand 91

Demand Lead Generation PPC Leadership 91

Startup Professionals Musings

JANUARY 17, 2013

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 257

Marketing SEM Viral Social Media 257

Feld Thoughts

APRIL 23, 2020

The ACLU wrote a great white paper titled Principles for Technology-Assisted-Contact-Tracing which generated a clever acronym (TACT). I think we would have saved a lot of time and energy if we had come up with the right name from the beginning. And, confused continued to abound.

Naming 117

Naming Government Restful Security 117

Duct Tape Marketing

AUGUST 23, 2023

They're hard to forget your last name. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. And I said, if he ever became an entrepreneur, he would want to trademark his name. It's all about standing out.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Startup Professionals Musings

DECEMBER 7, 2010

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

AUGUST 22, 2014

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest big opportunities, such as alternative energy, global warming and technology trends.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

Duct Tape Marketing

AUGUST 1, 2024

John Jantsch (01:37): I think we're going to be, I saw your name somewhere. And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that. I name all my campaigns. So aj, welcome to the show. AJ Wilcox (01:35): Thanks so much, John.

B2B 91

B2B Campaign Audience Advertising 91

Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

Duct Tape Marketing

DECEMBER 1, 2022

So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. I name checked him a few times. And so it's like, what do you do with that?

Charlotte 97

Charlotte Audience Chicago Technical Review 97

This is going to be BIG.

OCTOBER 28, 2016

If you want to get press, or speak at a conference, or just get your content strategy going, bite sized chunks of this narrative can be turned into posts of their own, slides, white papers, video interviews, etc., Because it’s [COMPANY NAME]’s model ([WHAT MAKES YOUR MODEL DIFFERENT]) that sets them apart. Why should we care?

Founder 60

Founder Technical Review Naming Customer 60

Duct Tape Marketing

MAY 2, 2024

And John, I'll hit you up with an article later, but we're making sure that our brand is seen across the web so that when these generative chat bots like Chatt BT are averaging everything they know about my industry or the service that I provide, they see our name mentioned as many times as possible. powered by

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

FEBRUARY 22, 2017

You should not have to explain the step-by-step process for email research, as this is the mainstay of the trade, and any specialist worth their salt should know the basic process for hunting down addresses based on names and company details. Best practices: Include custom fields in your subject line (usually the company name suffices).

Curation 67

Curation Lead Generation Technical Review Email 67

Duct Tape Marketing

SEPTEMBER 12, 2024

If you write a white paper and you send it to 10 people, do they interact with it? And then this guy named Carlos Ruez, Fon, Z-A-F-O-N, wrote a book called The Shadow of the Wind, and it is one of the most beautifully written books I've ever read. But the biggest thing is, can you write a blog post that people want to read?

Guinea 87

Guinea Cloud Audience Email 87

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

Employee 90

Employee Technical Review Advisory Board Sales 90

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. CB Insights , Preqin and Mattermark were also named as platforms that are regularly updated by GPs.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Duct Tape Marketing

MAY 24, 2023

You have a strong blog, white paper, whatever, like turn this into however many social posts. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. Is it just, it's like an assistant in a lot of ways to make you more efficient.

Social Media 95

Social Media Media B2B B2C 95

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 146

Marketing SEM Viral Social Media 146

YoungUpstarts

MARCH 1, 2018

A familiar name to anyone who’s ever heard of – or invested in – the digital currency platform called Ethereum, Vitalik Buterin – a Russian-Canadian programmer and writer – is the face behind the co-creation of a financial platform that is often heralded as a potential successor to Bitcoin. Vitalik Buterin.

Africa 145

Africa Forecast .Net Technology 145

www.pakman.com

SEPTEMBER 27, 2012

Things like business white-papers or product reviews are perfect examples of informational traffic. This traffic has significantly more value than topical traffic, and excels at attracting endemic advertisers in the key verticals of travel, auto, tech, financial services, real estate and pharma, to name a few. Name (required).

Social Media 47

Social Media Vertical Advertising Distribution 47

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Enter your name and email address below and I'll send you periodic updates about the podcast. And it turns into actually a flywheel.

Community 98

Community Framework Advisory Board Viral 98