The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses
Steve Blank
APRIL 4, 2011
Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use. Sales process: buyer/ user/ influencer etc.? as well as channel partners and cloud industry technology consultants. They also talked by phone to organic farmers in Nebraska and the Santa Cruz mountains.
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