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Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use. They also talked by phone to organic farmers in Nebraska and the Santa Cruz mountains. The good news was that customers said that their minimum viable product (easily organizing research papers) was correct.
This morning Dachis Group announced the acquisition of a youth marketing consultancy / agency based in Lincoln, Nebraska named Archrival. If you want a small example of how innovative these people are, just check out their new website that launched today.
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